Cloud Strategies On The Brain

Bill Martorelli

Recently, it seems that IT professionals cannot turn around without seeing another industry announcement involving the word "cloud."  I am guilty too -- in fact, the SVM team at Forrester has written extensively on the topic of what cloud strategies mean to sourcing and vendor management professionals.  Cloud impacts every technology, service category, industry vertical, geography, and company size differently. But despite impressive growth in software-as-a-service, infrastructure-as-a-service still takes a back seat to more conventional outsourcing “towers.”

My colleague, Wolfgang Benkel, and I recently published The Forrester Wave™: Global IT Infrastructure Outsourcing, but we realize there are unique regional considerations, which we covered in separate market overview reports for North America and Europe. In terms of what client references told us about what they are actually outsourcing from their IT infrastructure outsourcing providers, services like help desk, deskside, and storage management predominate, while old (which are on their way out, i.e., mainframe) and the new (which have tremendous growth potential, i.e., IaaS) technologies are among the least represented.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We will present the findings from this Wave in a teleconference on May 12, 2011. Click here to register for the teleconference now.

SVM Professionals: Get Off The Policy Soapbox And Meet Your New End Users

Christine Ferrusi Ross

 

Too often at Forrester, sourcing and vendor management (SVM) professionals tell us things like, “oh, we’d never implement a Bring-Your-Own-PC program. It would increase our risk and reduce our negotiating power with our PC vendor” -- only to find out later that their colleagues in the infrastructure team have in fact already implemented such a program.

The reality of today’s environment is that your end users have wildly different expectations of technology, and of the people who procure it for them. These users are mobile, empowered to make their own technology decisions, impatient to get what they want, and have multiple new technology options like BYOPC and cloud that make consumer-like enterprise purchases possible.  Yet too often, SVM professionals hide behind their corporate sourcing policies rather than try to get ahead of user needs.

You know the risks of denying a trend – users going around SVM with loopholes in the corporate policy to buy what they want, while selecting new vendors that don’t meet your risk criteria. And I know many of you are trying to avoid this fate. You’re already expanding your efforts beyond IT to work more with your marketing teams and spending more time giving guidance to individuals sourcing SaaS contracts rather than trying to take over responsibility for those contracts yourselves.

But even as these issues have been gaining steam for a while, 2011 is the year that the trends accelerate and converge. Why? The recession is mostly behind us and the effort to grow quickly brings out the natural tendencies of end users to focus on speed over risk or total cost.

2011 is the year you need to stop slow-pedaling new models of sourcing emerging technologies and instead put your foot on the gas. Get out there and be more proactive with your stakeholders about social technologies, mobile devices and applications, and:

Read more

KPMG-Equaterra highlights Outsourcing Advisor Consolidation

Bill Martorelli

KPMG’s recent acquisition of Equaterra signals some new dynamics in the market for outsourcing advisory services. The acquisition creates an intriguing combination of capabilities encompassing high-level consulting services for tax, supply chain management and IT strategy with Equaterra’s proven outsourcing transaction strengths. Moreover, it confirms a mini-wave of industry consolidation following TPI parent company’s Information Services Group (ISG) acquiring long-time benchmarking specialist Compass (more recently, ISG acquired public sector specialist STA Consulting).  

The mini-wave of consolidation may seem paradoxical given that growth has returned to the outsourcing marketplace. Forrester believes the overall market for such services will grow 7.1% to $254B this year. If the outsourcing market is again growing, why are the winds of industry consolidation blowing? Although the opportunity is broadening, large mega-deals that firms like TPI and Equaterra grew to prominence on are getting scarcer and scarcer. Moreover, clients are taking a more holistic view of outsourcing alongside evaluating shared services and other organizational dynamics, creating the need for a broader value proposition extending beyond transactional services. Although many outsourcing advisory firms have gone down this path with strategy and research services, the KPMG-Equaterra combination creates an unusually strong combination. KPMG, which heretofore had lagged principal competitors PwC and Deloitte in the scale of its outsourcing advisory service, should benefit substantially from the addition of Equaterra’s resources and capabilities.

Please vote in our Unfair Licensing Policies survey

Duncan Jones

As promised in a previous blog post: Which Software Licensing Policy Is The Unfairest Of Them All? , we've launched a survey to find out what sourcing and vendor management professionals think about some common software licensing policies.  This isn't about bashing powerful software companies, but about building a consensus behind a campaign to bring software licensing rules up to date - i.e. protection of innocent buyers, rather than regime change.  I've narrowed an initial list of 30 questionable policies down to this Foul Fifteen of candidates for the (un)coveted "Unfairest" award:

1.       Double charging for external users

2.       Prohibiting or overcharging for anonymous users

3.       Maintenance on shelfware

4.       Counting cores instead of processors

5.       Counting all processors in a server, even if partitioned

6.       Upfront license purchase only, not phased in line with project milestones

7.       Maintenance repricing

8.       Insisting on purchase of all licenses before implementation starts

9.       Product enhancements packaged as new SKU’s

10.   Licensing by deployment, even if unused

11.   Charging for use of modules that customers cannot control or track

12.   Retaining right to change licensing policies at any time

13.   Multiplexing – definition is unclear or too wide

Read more

Categories:

Spring Training For Microsoft Negotiators

Duncan Jones

It’s a beautiful sunny day here in England, the first snowdrops have appeared in my garden and at least one of my pet hens has restarted laying – yes, Spring is on the way. Meanwhile, in the US the main harbinger of the changing season is the migration of baseball teams to Florida and Arizona for their annual pre-season ritual known as ‘Spring Training’. In the software sourcing world, the rites of Spring often include major negotiations with Oracle and Microsoft ahead of their fiscal year ends of May and June respectively. That’s why this is a perfect time of year to get some spring training of your own, at one of our ever-popular Microsoft Negotiation workshops.1 Anyone considering a major purchase or renewal with the Redmond Sluggers between now and the World Series should come along to Amsterdam on February 16 or Dallas on March 2 to hear why they may have extra leverage this year, and how to use it to get the best possible deal.

Microsoft had very high sales revenue for its December quarter, particularly the business division, but that didn’t come from the multi-year Enterprise Agreement (EA) and Software Assurance (SA) deals that the direct sales teams need. Microsoft’s revenue boost came from one-off purchases of its just-released Office 2010 product through its retail and small business programs. EA/ SA deals would initially appear in the accounts as unearned revenue in the balance sheet, and that was at the same level as two years earlier.2 So these results are consistent with our research that predicts that Microsoft’s direct sales teams will struggle to meet their tough EA bookings targets this year, and that will strengthen prospective buyers’ negotiating position.

We can’t promise warm weather or adoring fans, but our spring training session will help you with:

Read more

New Insights On Sourcing And Managing SAP Service Providers

Liz Herbert

Thinking about setting up a relationship or renegotiating a contract with an SAP implementation services provider? We have some exciting new insights on these third-party firms pulled straight from their customers' mouths.  We collected some great data when we surveyed 186 SAP customers using 19 of the leading SI firms for their implementation projects and saw some interesting trends surface. 

The report, Insights Into Real-World SAP Projects, highlights key areas that sourcing professionals should focus on when selecting a provider: pricing model offerings, SI industry expertise, and ability to measure business benefits.

Pricing Model Choices Correlate With Project Cost

We will be presenting more of these findings in the Insights Into Real-World SAP Projects Teleconference we are holding on March 11 at 11:00 a.m. Eastern time.  You can use the data from these customer interviews and the accompanying  Forrester Wave™ report on SAP SIs, which is due out at the end of February, as leverage for your strategic negotiations with these providers in 2011. 

Click here to register for the teleconference now.

US Multinationals Will Consider But Not Leap To Verizon's iPhone Service

Brownlee Thomas

We are pleased the AT&T iPhone monopoly is over (three and a half years later?!), but we do not expect that Verizon will aggressively pursue multinational enterprise (MNC) customers who frequently travel overseas with its soon-to-launch (data pricing not yet announced) iPhone service. The Verizon iPhone 4 will run on its existing EVDO network, so international roaming capabilities are limited since the CDMA-based cellular network platform is incompatible with the GSM-based networks used by well over 85% of the world’s cellular carriers. Verizon's iPhone won't work in cellular mode in most places outside the US and Canada. There's no such thing (yet — or likely on the drawing table) as a CDMA/GSM World iPhone, so the opportunity for your overseas iPhone travelers will be restricted to AT&T's network if your primary cellular service was purchased in the US (It should work okay in Wi-Fi mode for data, which helps somewhat.)

 A second reason that enterprise iPhone users won't jump to Verizon is that they typically are bound by multiyear contracts (two years is the norm) – whether or not they are CLU (corporate liable user), and we anticipate that AT&T will play an aggressive retention game for North America-only enterprise iPhone customers.

Read more

Why Is Forrester So Cool? Because John McCarthy Works Here

Christine Ferrusi Ross

I met a client a while back who told me “I’m just getting back into working with Forrester again. Years ago, like 15 years ago, I used to have these great, animated conversations with an analyst there. John McCarthy. Do you know him?” This man remembered 15-year-old conversations. And having been in my share of meetings with John over the years I know why. He is one of my best friends, a great mentor and amazing analyst. His mind works so quickly, and he is knowledgeable about so many topics it’s almost impossible to keep up with him intellectually.

Why am I blogging about this story? Because this year John McCarthy celebrated his 25th anniversary with Forrester. He is in fact the first employee that George Colony hired. In an environment where people like to talk about rock star analysts, John McCarthy is John, Paul, George, and Ringo rolled into one (with good measures of Elvis and Johnny Cash too). He’s been on TV many times and has been the key spokesperson in his share of press conferences (notice the above photo of the Indian media interviewing him during a recent trip to that country), been featured on the front page of the Wall Street Journal with one of those rare sketched photos, and quoted on the West Wing. I’m not kidding – years ago John wrote a major piece of research titled “3.3 Million Jobs Go Offshore,” and a few months later it was referenced in the TV show. That’s influence.

John’s been an important part of the research and insight we’ve provided to Sourcing & Vendor Management clients over the years so I wanted to celebrate his anniversary with all of you in the community. There are a few ways we’re doing this and we encourage you to contribute too.

John McCarthy Quote Day

Read more

ATOS To Buy SIS

Lutz Peichert

Rumors became official on Tuesday: Siemens succeeded in finding a viable partner to buy its IT Solutions and Services (SIS) business. For all of us following the market in the past it wasn’t a surprise that ATOS ORIGIN is paying €850 million to take over Siemens’ IT business. This sum is a mixture of shares, bonds and cash, which will make Siemens a prime shareholder of ATOS for at least for a five-year period. In return ATOS will provide Siemens with Managed Services and System Integration worth €5.5 billion over a period of 7 years.

Question: What does this mean?

In the short run, even though this transaction will make ATOS the biggest European-headquartered IT service provider (with an expected combined revenue of approximately €8.7 billion in 2010 growing to an expected €10 billion in 2013) the direct impact for the IT user market will be minor. The mentioned outsourcing contract effectively represents one of the largest deals globally, but the impact on clients will be minimal as SIS delivers a significant amount of services to Siemens today. Second, ATOS ORIGIN is currently running a major restructuring program called TOP. And those projects combined with an acquisition of the mentioned size will be a challenge — at least. Thus meaning that ATOS ORIGIN’s focus will either be to finish the TOP program and then integrate SIS or extend TOP to include SIS. Either way the new organization will need some time to form — and so will the market impact.

Read more

Which Software Licensing Policy Is The Unfairest Of Them All?

Duncan Jones

Early next year I'm going to ask Sourcing & Vendor Management professionals to vote on which software companies' licensing policies they most resent as Unfair.  Fairness is a subjective quality, but it seems to me that some policies penalize customers for circumstances beyond their control that are unrelated to the value they are getting from the software. Others have serious consequences that may not have been apparent to the buyer when he agreed to the contract. Fair software pricing charges some companies more than others, but in a logical, transparent way that is related to value. Jim Hagemann Snabe (SAP's co-CEO) explained software pricing best practice extremely well in this recent interview with Computerweekly.com's Warwick Ashford:
http://www.computerweekly.com/Articles/2010/11/29/244248/QampA-SAP-co-CEO-Jim-Hagemann-Snabe-on-SAP-strategy.htm

"Q: What is SAP doing to meet user demand for greater clarity on licensing and pricing?"

Read more

Categories:

Syndicate content