Forrester Social Media: A day in the life of a [super-]blogger

November 27, 2006

A day in the life of a [super-]blogger

Loic Le Meur spoke during the final session of the Forrester Consumer Forum EMEA 2006. His presentation was humbly titled, "The day of a blogger."

LOL! If Loic's life as a blogger is representative, then Davos would be a bunch of ordinary people sitting around chatting about the weather [is it already?]. I prefer to call Loic's discussion "A day in the life of a super-blogger."

Le Meur is EVP/MD of Six Apart Europe. His presentation style is very engaging and entertaining - the audience was clearly hanging on every word from the stage. Some insight on what it's like being Loic Le Meur:

in: 100 emails from blog (not spam) – including corporate pitches, 100 comments, learnings, 2 requests to speak, 2 journalists
out: 3 or 4 posts, 3 to 5 comments, 1 video podcast, 1 speech/paper/TV, 2 interviews
why? My ego (downplayed greatly) - My brain’s memory assistant - Pleasure to share (even if 100 people hate what I write, there may still be one who thinks it’s interesting) - Learn from the others - Collective intelligence - Get background on anything/everybody - Self-promotion - Business opportunities that come to you - Incredible opportunities (Davos, TV, press…) - Could be revenue (but I am not pushing it - approx. 3,000 euro/month) - International network - High level networking - Ability to do amazing projects in a short period of time

Le Meur's recommendations for the audience on how to approach bloggers:

Read what they say!
Identify the influencers and sort them (by influence, number of links, audience by expertise)
Treat them as journalists

And conversely, how to NOT approach bloggers:

lies
fake blogging
fake comments
comments spam
press releases in standard form
ask for positive reviews
no response to criticism
no follow-up

But being successful means having to "unlearn marketing."

Traditional: imagine a product; market survey; test market; production; heavy marketing; success or failure

New: share; create a community; understand what the users want, get feedback; launch ‘beta’; launch the product

Some glimpses into the future: la Fraise, WoW, the Venice Project, SL, GooTube, Vox.

Posted by Peter Kim on November 27, 2006 at 11:37 AM | Permalink

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Archives December 2006 November 2006	« Reinventing the Marketing Organization - Q&A \| Main \| » November 27, 2006 A day in the life of a [super-]blogger Loic Le Meur spoke during the final session of the Forrester Consumer Forum EMEA 2006. His presentation was humbly titled, "The day of a blogger." LOL! If Loic's life as a blogger is representative, then Davos would be a bunch of ordinary people sitting around chatting about the weather [is it already?]. I prefer to call Loic's discussion "A day in the life of a super-blogger." Le Meur is EVP/MD of Six Apart Europe. His presentation style is very engaging and entertaining - the audience was clearly hanging on every word from the stage. Some insight on what it's like being Loic Le Meur: in: 100 emails from blog (not spam) – including corporate pitches, 100 comments, learnings, 2 requests to speak, 2 journalists out: 3 or 4 posts, 3 to 5 comments, 1 video podcast, 1 speech/paper/TV, 2 interviews why? My ego (downplayed greatly) - My brain’s memory assistant - Pleasure to share (even if 100 people hate what I write, there may still be one who thinks it’s interesting) - Learn from the others - Collective intelligence - Get background on anything/everybody - Self-promotion - Business opportunities that come to you - Incredible opportunities (Davos, TV, press…) - Could be revenue (but I am not pushing it - approx. 3,000 euro/month) - International network - High level networking - Ability to do amazing projects in a short period of time Le Meur's recommendations for the audience on how to approach bloggers: Read what they say! Identify the influencers and sort them (by influence, number of links, audience by expertise) Treat them as journalists And conversely, how to NOT approach bloggers: lies fake blogging fake comments comments spam press releases in standard form ask for positive reviews no response to criticism no follow-up But being successful means having to "unlearn marketing." Traditional: imagine a product; market survey; test market; production; heavy marketing; success or failure New: share; create a community; understand what the users want, get feedback; launch ‘beta’; launch the product Some glimpses into the future: la Fraise, WoW, the Venice Project, SL, GooTube, Vox. Posted by Peter Kim on November 27, 2006 at 11:37 AM \| Permalink TrackBack TrackBack URL for this entry: http://www.typepad.com/services/trackback/6a00d8341c50bf53ef00d8356e6d3569e2 Listed below are links to weblogs that reference A day in the life of a [super-]blogger: Comments Verify your Comment Previewing your Comment Posted by: \| This is only a preview. Your comment has not yet been posted. Your comment could not be posted. Error type: Your comment has been posted. Post another comment The letters and numbers you entered did not match the image. Please try again. As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments. Having trouble reading this image? View an alternate. Post a comment If you have a TypeKey or TypePad account, please Sign In You are currently signed in as (nobody). Sign Out (URLs automatically linked.) Your Information (Name is required. Email address will not be displayed with the comment.) Name is required to post a comment Please enter a valid email address Invalid URL	Subscribe to this blog's feed Search This Blog

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