Ryanair: Anti social media? Or just antisocial?

The Guardian newspaper has commented on a series of rather blunt and insulting messages from Ryanair to a blogger.

Some commentators are suggesting that Ryanair needs lessons in how to deal with the blogosphere. However, I think it's worth noting that this style of communication is not out of character for Ryanair. The company (and its CEO in particular) appears to revel in its bad-boy image. The Economist magazine points out that Ryanair's CEO simply doesn't care if he's called a "loud-mouthed bully". He brashly brushes away any criticism that Ryanair should care about anything related to corporate social responsibility, customer service, environmental responsibility. Ryanair is all about offering cheap flights and maximizing profits. That is a formula that has worked very well for them to date.

Well... We're always advising companies to be sincere in social media. When you're corresponding directly with the groundswell, you can't "fake it". In that respect, I guess Ryanair is walking the walk. Its social media persona appears to be a true reflection of the company's ethos.

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Testing Testing

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Is Lean-And-Share The Right Approach In A Downturn?

We want to flat-out delight you ...

It's hard to get customers to pay any attention to an email newsletter. People are busy and their intrays are overflowing. But here's an opening line that grabbed my attention very effectively:

Letter from the Editor: Calling all usability participants

We're not interested in building software that you simply tolerate...or even kinda like. We want to flat-out delight you with tools that help you be awesome at what you do.

That was at the top of an email from TechSmith, a company whose software I've been trying out to capture screen shots when I'm doing reviews of Web sites.

What made me read on? ... Was it the bold, punchy promise? No. My intray is full of bold promises to make me rich, successful, and attractive. I am pretty cynical about such promises. (Besides, I am all those things already .... ahem).

I think I read on because the email got several things right:

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Bolder I for Better R?


Richard Ting, one of the more experienced mobile marketing
professionals at agency R/GA, makes the case for bolder spending on mobile initiatives.
See his recent comments here

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Mobile Change


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Observations From Day 2 Of Forrester’s EA Forum

Gene Leganza [Posted by Gene Leganza]

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Observations And Thoughts From Day 1 Of Our EA Forum

Gene Leganza [Posted by Gene Leganza]

There’s quite a buzz here at Forrester’s EA Forum. There is just a lot going on in EA circles these days, and the horrible state of the economy can’t seem to suppress it. The general notion that EA practices should directly support the business is really taking hold. While this has always ostensibly been a key aspect of EA, most organizations really focused their EA practices on their technology strategies. I’m getting a lot of positive feedback that a primary focus on business value is the only way to keep EA practices relevant; and these days, not relevant is not tolerated.

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SUN’s Glassfish Portfolio is a major shift to commercial open source business models.

SUN announced the Glassfish portfolio today and makes a significant move towards a commercial open source business model.

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Enterprise Architecture Forum

Gene Leganza [Posted by Gene Leganza]

Welcome to the Forrester Enterprise Architecture blog. Keep this site bookmarked as our Forrester EA analysts update this blog on topics that they find interesting, controversial, or just worthy of discussion.

Here’s some big news from the EA team:

We are holding our second annual Enterprise Architecture Forum in Miami, Florida on February 10-11 and our EMEA Enterprise Architecture Forum in London, UK on February 26-27. The forum’s focus is on Elevating Architecture. Why elevate architecture?

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