Experience The Forrester Research Difference At IT Forum 2009

by Tom Pohlmann

Vice President, Information Technology Research

Tom-Pohlman Forrester’s IT Forum Tech Innovation Demonstrations are your first glimpse at new and alternative technologies that will provide solutions to your current business needs.  View innovative products and services selected by Forrester analysts that will stretch the boundaries of what you’d previously thought possible. The Tech Innovation Demonstrations will be hosted in the Technology Showcase at The Palazzo Las Vegas.

Forrester Wave™ Demonstration: Content Security Wave™
Wednesday, May 20: 12:40–1:00 p.m.
Thursday, May 21: 1:35–1:55 p.m.
Presenters: Kyle McNabb, Chenxi Wang

Forrester TechRadar™ Demonstration: Software-as-a-Service TechRadar™
Wednesday, May 20: 6:40–7:00 p.m.
Presenters: Kyle McNabb, Liz Herbert

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Cash and liquidity management software – Quo Vadis?

During my research into the emerging market for IT financial management software (which I will be publishing on shortly, together with my colleague, Peter O’Neill), I came a cross another interesting software niche market: Cash and liquidity management software. Unlike IT financial management, this is obviously not restricted to IT but targets overall business performance across all industries. To give you an idea, vendors in this space include Infor, Microsoft, Oracle, Sage, SAP and SoftM. In today’s economic situation, these systems seem to create quite some traction.

Now here are the questions to you, Tech Industry strategy professionals:

  1. Do you think this a market worth looking at from an analyst viewpoint?

  2. Is it going to develop into a standalone software market, or is it going to be absorbed into general ERP systems?

  3. How big is the market potential?

Very curious to hear your thoughts

Travel Companies Should Look To ideeli.com As A Way To Invigorate Web Sales

Henry-Harteveldt [Posted by Henry Harteveldt]

 

OK, the fact that I’m writing this blog post, and the fact I’m on Twitter (hharteveldt) is proof that an old dog can learn new tricks.

 

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Experience The Forrester Research Difference At Forrester's IT Forum 2009

Forrester’s IT Forum Tech Innovation Demonstrations are your first glimpse at new and alternative technologies that will provide solutions to your current business needs.  View innovative products and services selected by Forrester analysts that will stretch the boundaries of what you’d previously thought possible. The Tech Innovation Demonstrations will be hosted in the Technology Showcase at The Palazzo Las Vegas.

    Forrester Wave™ Demonstration: Content Security Wave™
    Wednesday, May 20: 12:40–1:00 p.m.
    Thursday, May 21: 1:35–1:55 p.m.
    Presenters: Kyle McNabb, Chenxi Wang

    Forrester TechRadar™ Demonstration: Software-as-a-Service TechRadar™
    Wednesday, May 20: 6:40–7:00 p.m.
    Presenters: Kyle McNabb, Liz Herbert

Theater Presentations
    Wednesday, May 20: 1:00–1:20 p.m.
    Case Study: IT Organizational Assessments In The Real World
    Presenter: Marc Cecere

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Integration as a Service - IBM partner with Hubspan

Webspan By Stefan Ried

Integration as a Service, another milestone in the industry’s move towards platform as a service (PaaS) paradigms.

Forrester talked to Trisha Gross, CEO of Hubspan, a provider of SaaS-style business integration solutions who today announced a partnership with IBM’s software group.

Hubspan is an innovative integration service provider founded in 2000. They have successfully developed an integration-as-a-service solution which runs basically as an Internet Service Bus, providing similar features to traditional ESBs, but this time transparently inside and beyond the boundaries of a customer’s corporate IT environment. Hubspan’s new effort under the name Webspan is a joint solution with IBM.

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Why Building An iPhone Application Isn ' t a Mobile Strategy

Too many brands and companies start their discussions about mobile strategy with, "Let's build an iPhone application" or "Should we build an iPhone application?"  This is the most popular WRONG place to be starting a discussion around mobile strategy.  Companies must first understand how their target audience uses their cell phones (we've done a lot of research on this at Forrester - contact me at jask@forrester.com if you'd like to know more) and then work their way through a process that leads to Technology decisions.

Saw this post today in moconews on Papa John's. My guess is they followed the iPhone hype and let someone talk them into building an application without a more robust strategy creation process to support the investment decision.

- Do a lot of Papa John's customers have iPhones or iPod Touches? How many?
- How frequently does one look for the nearest location vs phone order?
- What the goal branding? What the objective to drive sales?
- Is the service more convenient than Google's SMS service? Does it product better results? (Maybe since it isn't purely driven on zip code)

Here is the post from moconews:

Papa John's Not Impressed With iPhone App As Marketing Tool

By Dianne See Morrison - Fri 01 May 2009 10:42 AM PST

 

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Forrester's IT Forum 2009

by Tom Pohlmann
Vice President, Information Technology Research

Tom-Pohlman Forrester’s IT Forum 2009 is fast approaching — May 19-22 in Las Vegas. At this Event, you will learn how you and your peers can move beyond the oft-cited, overly simplistic mantra of "keep the lights on, and do it for less" to creating substantive, lasting value for the enterprise. IT analysts will examine critical issues at the intersection of business and information technology. We have great speakers this year, with keynotes from:

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Creating A Consumer Focused EA

Jeff Scott [Posted by Jeff Scott]

Over the past decade I have consulted with over a hundred EA teams and have seen all kinds of frameworks and models. What I haven’t seen in all these years is a framework that is truly consumer focused. And by consumer, I mean the EA consumer. Who is the EA consumer? They are the people that directly apply EA products and use EA services.

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Constraints Stimulate Innovation

Gene Leganza [Posted by Gene Leganza]

I recently attended a SIM luncheon where a panel of speakers addressed innovation in IT. The four panelists had completely different points of view and different experiences with pursuing innovation in their respective companies, but there were two points of intersection.

 

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Mobile Applications See More Traffic Than Mobile Web Sites - No Kidding

Social networking is the type of application that lends itself to frequent usage. A high percentage of young adults and teenagers check one or more (but typically one) of their social networking sites more than once a day. Sites that see repeated use are well-suited for applications on cell phones. Any brand or company thinking about high levels of engagement with their customers should probably be considering how applications fit into their mix within their mobile strategy.

FierceMobile Content had this post today:

Social networking giant MySpace reports its mobile usage increased roughly 450 percent in 2008, with users now generating 7 billion mobile page views per month. Speaking here at the Nokia Developer Summit 2009 in Monte Carlo, MySpace vice president and general manager of mobile operations John Faith added that in the last year, mobile traffic increased from 10 percent of all MySpace traffic to more than 35 percent--moreover, the company anticipates that sometime within the next few years, 50 percent of all users will access MySpace via mobile.

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