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New Limits for Text Messaging?

Posted by Site Administrator on July 1, 2009

Marketers using text messaging beware. A recent federal court ruling says sending ads in text messages potentially violates the law.

In a nutshell, here's the situation:

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You Asked The Questions; We Give The Answers

Posted by Site Administrator on June 29, 2009

At this year’s Forrester IT Forum, time constraints and the sheer number of attendees’ questions for our keynote speakers resulted in many questions going unanswered. We’ve reached out to our analysts to answer some of these questions. Here they are:

Question:
Should architects be embedded in business, for IT projects? Why? And for what benefit? Where do you put project management in the business? For IT projects.

Answer from Jeff Scott, Senior Analyst:
There is no “should.” We will see architects located in IT and the business based on the organization’s goals and context. I see EA eventually breaking into three distinct groups over time. Infrastructure architects located in I&O who design the extended infrastructure, application architects located in IT who focus on delivery of business solutions, and business architects located in IT and the business who focus on business strategy. Business architects located in the business generally focus on business change and the benefit is providing a model of the business to executives that connects the disparate lines of business. I don’t see IT project managers moving to the business in any big way. Someone has to oversee all the technology-based issues in a project and usually that is the PM.

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HP's IT Financial Management Solution Launch

Posted by Site Administrator on June 19, 2009

  • 197 Recommendations

By Peter O'Neill

Vendor Strategy Professionals have been discussing the difference between product and solutions for as long as I have been in the industry. And I would like to claim that those 30 years of experience gives me the right to state that most vendor product launches still do not actually reflect that difference. So, it is al the more refreshing to observe HP Software's annoucement of their new IT Finanancial Management solution earlier this week in Las Vegas.

They have got it all extremely right: the right message, the right development process and the right package of technology and services.

In our March 2009 report, "Market Overview: IT Financial Management Software", where we described this emerging segment, see http://www.forrester.com/Research/Document/0,7211,54520,00.html,
we were quite clear about the challenges of providing solutions in this segment. The buying center will be complex and the probable users will be a mix of IT experts who know little about financial analysis and finance experts who know little of IT details. The proof of IT financial management project success will be getting good role-based reporting and ensuring all the plumbing of data sources are in place.

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INQ ' s Twitter Phone

Posted by Site Administrator on June 2, 2009

Just saw this post in moco. INQ did a Facebook phone last year that I think offers one of the best social networking experiences on a cell phone. They truly integrated content from Facebook into the contact list. My two cents is that social networking features on cell phones like these will make cell phones the preferred device for these activities - may even trump the PC longer term. Am hoping to prove with some research later this summer.

INQ Mobile To Release Twitter Phone

By Dianne See Morrison - Tue 02 Jun 2009 08:10 AM PST

 

INQ Mobile, the cellphone maker behind the "Facebook Phone," is hopping to tap into Twitter's surging popularity by releasing a Twitter phone, in time for the lucrative holiday shopping season, Reuters reports. Like its Facebook phone, the Twitter phone would be a mass-market feature phone, and would cost carriers less than $140. So far, INQ's phones, which also includes a Skype phone, have only been picked up by carrier Three, whose parent company, Hong Kong's Hutchison Whampoa, also owns INQ. Since the launch of its Skype phone in 2007, the cellphone maker has sold a total of 700,000 devices.

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My Uncle Short ' s Cell Phone

Posted by Site Administrator on May 24, 2009

  • 183 Recommendations

Uncle Short

That's my uncle Short. He lives on a farm near Colo, IA. His cell phone from Emporia is shown in the picture just below.  Font size on the phone must be a 36. It is monochrome.

Emporia Cell Phone

I had my iPhone with me. We compared what his phone does with what my phone does. I asked him how he uses his cell phone. In our categorization, he would fall on the low end of our "Talker" segment. This translates to little opportunity for consumer products and services to reach him on his cell phone. Unlike my grandmother who wears a "lifeline" from the local telephone company (great service), he carries around a cell phone that he doesn't use. For those of you out there who wonder who these "Talkers" are, here's an interview with my uncle Short that provides a description.
Julie: "So, do you make a lot of calls on your cell phone."
Short: "Nah, I just carry it around. Sometimes I call my daughter in Hawai'i at night when it's free."
Julie: "Don't you pay for minutes each month?"
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Upcoming Tweetup At Forrester’s IT 2009

Posted by Site Administrator on May 15, 2009

  • 194 Recommendations

On May 18, the night before Forrester’s IT Forum, Forrester will be hosting a Las Vegas Tweetup. Tweetups are low-key social events where Twitterers can network and meet the people they tweet with. Anyone can attend; it is an informal atmosphere that allows casual conversations.

This Tweetup is for anyone who's attending the Forum or lives in the Las Vegas area. There is no charge for attending the Tweetup, so come meet and mingle with a few members from The Social Media Club of Vegas, @rwang0, @coreymathews, @lizherbert, @pleclare, @akarlin, @forrester, and others.

Do You Like To Be Benchmarked?

Posted by Site Administrator on May 15, 2009

  • 179 Recommendations

By Peter O'Neill

I have just completed a benchmarking excercise where we invited various IT vendors to tell us about their Channel Incentive Operations as a basis for a research report we will publish in the summer.
Many of the vendors we contacted were suprised that we do this type of research at all, but Forrester clients are getting used to this as we expand our library of reports for vendor strategists. 
Those vendors who did talk to us get, in return for their providing us highly-sensitive operating cost and headcount data, illuminating benchmark feedback so that they have an idea of how they operate compared to their peers. The feedback phase starts next week and we have 10 vendors in the benchmark so a good comparison can be made. The funniest interview was with a very high ranking executive of one vendor (so clearly, they thought it was important to talk to Forrester) who then had to tell me
every five minutes, "I am sorry, we cannot give you that information" -- a total waste of his and my time. 

In our prospecting for interviews, several vendors told us that they did not wish to participate in this excercise, which is reasonable, but nobody told us never to come back with another idea.  

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Upcoming Tweetup At Forrester’s IT 2009

Posted by Site Administrator on May 14, 2009

  • 179 Recommendations

On May 18, the night before Forrester’s IT Forum, Forrester will be hosting a Las Vegas Tweetup. Tweetups are low-key social events where Twitterers can network and meet the people they tweet with. Anyone can attend; it is an informal atmosphere that allows casual conversations.

This Tweetup is for anyone who's attending the Forum or lives in the Las Vegas area. There is no charge for attending the Tweetup, so come meet and mingle with a few members from The Social Media Club of Vegas, @rwang0, @coreymathews, @lizherbert, @pleclare, @akarlin, @forrester, and others.

IT Forum EMEA 2009

Posted by Site Administrator on May 12, 2009

  • 194 Recommendations

Simon YatesForrester's IT Forum EMEA 2009 -- to be held 3-5 June at the Maritim Hotel in Berlin -- focuses this year on "redefining IT's value to the enterprise". As with our research, Forrester's focus is on providing credible and actionable advice, so all attendees will have the opportunity to meet individually with Forrester analysts to discuss the issues most important to you. In addition, we have terrific featured speakers to provide case studies and best practices:


Guest speakers
Edouard Odier, AF-KLM Executive Vice President, IT, Air France
Brian Franz, Chief Information Officer, Diageo

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Forrester IT Forum EMEA 2009

Posted by Site Administrator on May 12, 2009

  • 200 Recommendations

Simon Yates [Posted by Simon Yates]

Forrester’s IT Forum EMEA 2009 — to be held 3-5 June at the Maritim Hotel in Berlin — focuses this year on "redefining IT's value to the enterprise". As with our research, Forrester's focus is on providing credible and actionable advice, so all attendees will have the opportunity to meet individually with Forrester analysts to discuss the issues most important to you. In addition, we have terrific featured speakers to provide case studies and best practices:

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