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Posted by Simon Yates on February 5, 2013
Here's a scary number for you - Forrester forecasts that companies will spend about $900 million on mobile process reinvention services in 2013, a number that will more than triple in 2014. WAIT! Before you break the bank, know that reinventing business processes for mobile is more about optimizing specific steps in any process to enhance a person's mobile experience than it is about wholesale and complex re-engineering. Based on interviews with more than a hundred CIOs, vendors, integrators and mobile design firms, Clay Richardson and I have developed a three-step process to help narrow the focus and you can read all it in our latest research report, Mobile Engagment Demands Process Transformation in the CIOs Mobile Enagement Playbook.
To redesign processes for mobile engagement, focus on task orientation and process atomization. Task orientation helps people take the next step in whatever process scenario they are operating in at the time. Atomization is the decomposition of brittle, hard-wired processes into flexible, actionable, task-oriented artifacts. You'll need to valuate each process based on how a mobile app can take advantage of the user's physical "context" to deliver guidance and how much time the user can save by acting immediately in that context. Finding the right targets is a three step process:
In the report, you'll find lots of examples from companies like Red Robin International, Gayloard Hotels, Eli Lilly and Company, Trane, Enterprise Rideshare, Peapod Mobile and The Ottawa Hospital. I have yet to meet a business leader or CIO who couldn't use this simple three step system to unocver some real opportunities with just a couple of minutes of thought. Clay and I would be really interested to hear from you about ideas you have for connecting mobile engagement with process transformation in your company .
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