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Posted by Sheryl Pattek on September 30, 2013
I was fortunate to participate in a recent Forbes CMO Network invitation only event designed to explore how technology is presenting new ways for CMOs to think about, plan, and execute their marketing strategies.
The event, “Funding the Next Wave of Digital Disruption: An Insider’s View of the New Companies & Technologies Transforming Marketing,” hosted at the offices of leading venture capital firm of Kleiner Perkins Caufield & Byers (KPCB) provided a unique insider’s view of the newest cutting-edge companies and technologies coming out of Silicon Valley.
I left the event with an even stronger belief that marketing and technology are forever intertwined. And, as highlighted in my "The CMO’s Role In Technology Purchasing" report (subscription required), it’s time to ramp up your technology IQ now or risk being left behind. Why now?
For CMOs, staying current on technology and understanding how to incorporate tech into your strategy is becoming more and more complex. You must have a defined way to investigate and incorporate the right technology into your go-to-market strategy. Learn how you should approach developing your marketing technology strategy in my “The CMO's Role In Technology Purchasing” report (subscription required).
Are you keeping up with new technology advances? Are you making the right technology decisions? I’d love to hear your comments and perspectives about this topic. Please reach out to me at via email, on my blog, or on my Twitter account with your thoughts.