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Posted by Sheryl Pattek on January 15, 2013
Welcome to 2013. This is the year during which business-to-business (B2B) CMOs will have to step up as strong officers of the business to propel innovation forward and drive business growth, as customers continue to do their own shopping for big-ticket items. The task: to deliver experiences that customers seek along their buying journey, which is no small feat for B2B CMOs to accomplish who have been beholden to a sales-led approach all of these years. A laser focus on a few key imperatives will ensure that B2B CMOs succeed in making the leap to the age of the customer.
As we stated in our recent report “2013 B2B CMO Imperatives” (subscription required), be sure that your 2013 initiatives:
To read more about these imperatives and our advice on how to respond, look at our report "2013 B2B Imperatives” (subscription required). How have you started 2013? Have you integrated digital throughout your strategy and campaigns? Are customer insights incorporated throughout your organization? How has your mobile engagement strategy evolved? Is branded interactive content a part of your thought leadership plans?