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Posted by Sheri McLeish on April 12, 2010
Adobe's Creative Suite 5 launched today and offers dramatic advances in supporting creative editorial workflows, bringing together online review and approvals with the help of Acrobat.com as well as marketing analytics capabilities acquired from Omniture. These advances risk being overshadowed by the bigger drama resulting from Apple’s decision last week to ban developers from using rival programming tools like Flash for the iPhone 4. It’s too bad, because in CS5 Adobe compellingly pulls together its design tools to broadly support all mediums across all devices – with added workflow and analytics. Highlights of CS5 include:
When Adobe released CS4 two years ago the software suite was a victim of the down economy as software upgrades were delayed. Pent-up demand and a compelling set of enhancements should drive better uptake this time around, especially with the tech recovery underway and forecasts that software spending will be up in 2010. But the scorn of Apple is weighing heavily in Adobe's own forecast, which last week stated the decision by Apple could harm its business. Despite the ongoing drama over Flash there's a lot to love in the new CS5, especially for creatives and marketers focused on developing and managing content across all types of media from conception to conversion. In this respect, Adobe stands alone.