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Posted by Shar VanBoskirk on September 15, 2011
I just spent the first part of the week at the Exact Target Connections Event. What a top-notch conference.
This event was good timing for me as I just kicked off Forrester’s 2011 Email Marketing Service Provider Wave — a vendor evaluation of email marketing vendors (see our 2009 one here). Although it is expanding to provide other capabilities, email marketing is Exact Target’s sweet spot. What should you notice about Exact Target besides its events? We like its: