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Posted by Shar VanBoskirk on May 28, 2009
[Posted by Shar VanBoskirk]
Microsoft announced today its Bing search engine, a "decision engine" that will replace live.com worldwide as of June 3. A distant third place in the search engine game, Microsoft hopes that this engine will help it gain more searcher share by delivering results and content more relevant to how users actually search. What makes Bing different from existing search engines?
Bing focuses on delivering answers, not Web pages. Microsoft research shows (and Forrester's research affirms) that users rely more and more on search engines to deliver solutions...hotel reservations, movie listings, gift ideas, newsclip replays...not just a directory of Web sites. Bing was developed to help consumers make decisions, not just to catalog content.
Bing organizes content/results by searcher (not algorithm) relevance. Using research of what types of results have proven relevant to former searchers, Microsoft has organized its Bing interface to deliver the content users are most likely to value, rather than just content that matches an algorithmic formula.
Bing filters out results that aren't relevant. Instead of giving users an overwhelming volume of results, Bing acts as a concierge to help point users to the results most likely to meet their need.
What does Bing mean for interactive marketers?