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Posted by Shar VanBoskirk on January 13, 2009
[Posted by Shar VanBoskirk]
Yahoo! announced today that Carol Bartz would become its new CEO effective immediately. Read the press release here. For some of the history leading up to this announcement read my past posts and those of my colleague David Card.
I'm not directly familiar with Carol's professional expertise, so I can't weigh in on if she is the right fit for Yahoo!. But, from what Yahoo! is saying, it picked her for all the right reasons. Right now, they need a CEO who can:
I think Yahoo's new CEO's number one priority should be creating synergies across all of these currently-diverse capabilities in order to create internal efficiencies, more compelling offerings to advertisers, and an integrated ad sales process.