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Posted by Shar VanBoskirk on September 25, 2008
I'm just back from the Fourth Annual Cross Media Forum put on by BIMA, the Boston Interactive Media Association, a MITX organization. I thought the depth of content from the event was exceptional. It included:
I came out of the event feeling quite proud of the work going on from local agencies. These cases had some great examples of integrated marketing and most leveraged social media tools to really foster community as the primary part of the campaign. I'm going to write up the specifics of each of the cases in subsequent blog posts just to dedicate some deserving attention to each one.