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Posted by Shar VanBoskirk on December 4, 2006
In the name of “humanizing the digital experience” – the theme from Forrester’s 2006 Consumer Forum -- we’ve decided to try a new way to deliver you relevant research content to make you more successful in your job: Forrester Podcasts!
Our first installment of podcasts focuses on interactive marketing including: mobile marketing, social computing, consumer generated content, word of mouth marketing. And it includes a conversation with Pete Kim about his big idea for re-inventing the marketing organization, and the work I have in progress about the interactive marketing organization. Our podcasts also sample some great Forrester and industry presentations from our Consumer Forum featuring Jim Skinner the CEO of McDonalds, Michelle Peluso, President and CEO of Travelocity, and Jeff Hicks the CEO and Partner of agency giant Crispin Porter & Bogusky among others.
These podcasts really are a great series of conversations with some top marketing brains. But don't just take my word for it. Listen for yourself! http://www.forrester.com/podcasts/im
(Forrester Podcasts are a new operation for us and currently available only in a limited series -- not yet via RSS. We'd love to know if you find these podcasts valuable).