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Posted by Shar VanBoskirk on October 23, 2006
On September 14, I posted a notice about a research study we had in the works on The Interactive Marketing Organization. Thanks to everyone who participated in the survey!
We've gotten about 150 responses and have actually closed the survey (just in case you have tried to take the survey recently and found the link inactive). I'm currently at work on the report this data will feed. But since that is still several weeks away, I wanted to provide you with a few previews of what we learned:
*Companies actually have a surprising tenure with interactive marketing: 79% have been using interactive marketing for more than 3 years; 52% for more than 5
*Interactive marketing teams are generally small (39% have IM teams with 1 to 5 people). However 18% report teams that are quite large (31 or more people)
*Interactive marketers outsource less than I had expected with 59% outsourcing less than 25% of their work.
*Younger IM organizations (those using IM for less than 5 years) are generally less strategic than more senior organizations. They have less staff, less budget, but better executive support than IM organizations who have been using interactive marketing for more than 5 years.
Stay tuned for additional findings and analysis in my full report on this topic due out before the end of November and thanks again for participating in this survey.
We run surveys like this about every quarter on different research topics. If you'd like to be part of our marketer panel, post a comment here or drop me an email directly firstname.lastname@example.org.