Forrester Blogs
  • I am calling it: 2013 is the year we move to "post-digital" marketing. Read what to do about it here @ForbesCMO http://t.co/3QityS3o
     — 3:02 PM Dec 18
    from HootSuite
  • WOW: Nielsen To Acquire Radio Measurement Giant Arbitron, Consolidate Media Research Biz http://t.co/66kUR0Vq via @mediapost
     — 8:34 AM Dec 18
    from Tweet Button
  • @corinnejames were you a shopper back then?
     — 8:52 AM Dec 14
    from Twitter for iPhone
  • Thanks @tamicann @PamMktgNut #IBM for a great chat #getrealchat
     — 10:48 PM Dec 11
    from Twitter for iPhone
  • Love this point RT @rvobrien: @ValaAfshar Maybe Great CMOs lead with WHY. #GetRealChat
     — 10:14 PM Dec 11
    from TweetChat
  • RT @paulsteinbrueck: @tamicann Good point. As Jim Collins says, aim with bullets then fire the cannons. #GetRealChat
     — 10:13 PM Dec 11
    from TweetChat
  • RT @Mr_Madness @PamMktgNut Brands doing social - get the basics right -> Listen to customers, Be Patient, Thankful, Respectful #GetRealChat
     — 10:12 PM Dec 11
    from TweetChat
  • RT @tamicann: CMOs and CIOs need to work closely together to build a unified strategy for engaging customers. #GetRealChat
     — 10:11 PM Dec 11
    from TweetChat
  • A10 Don’t assume mktg will stop changing. Build new set of mktg muscles, shake off muscle memory of 20th Century mktg. #GetRealChat
     — 10:07 PM Dec 11
    from TweetChat
  • A9c How do you know customer is about to make decision & what do you about it? That’s new marketing rules #GetRealChat
     — 10:02 PM Dec 11
    from TweetChat
  • A9b You’re trying to understand digital body language and respond/engage with it #GetRealChat
     — 10:01 PM Dec 11
    from TweetChat
  • A9a Must invest smartly in tech, particularly in CRM and process helpers like automation (there's change mgmt again) #GetRealChat
     — 10:00 PM Dec 11
    from TweetChat
  • A8f The point is that social is *only* one part of an overall content strategy. #GetRealChat
     — 9:58 PM Dec 11
    from TweetChat
  • A8e Advertising is campaign driven but social requires steady beat; need to be present and have a plan - its continuous #GetRealChat
     — 9:57 PM Dec 11
    from TweetChat
  • A8d The other camp says you build more seasoned team to focus on relationships, convos. #GetRealChat
     — 9:57 PM Dec 11
    from TweetChat
  • A8c That’s fine but CMO has to have skin in it There’s got be a level of oversight for crisis comms & knowing what to say when #GetRealChat
     — 9:57 PM Dec 11
    from TweetChat
  • A8b The idea behind hiring ppl fresh out of school to run social is that they understand the medium – it’s real to them #GetRealChat
     — 9:56 PM Dec 11
    from TweetChat
  • A8a There are two camps: those who hire young ppl to run social & those who focus on building conversations, not messages #GetRealChat
     — 9:56 PM Dec 11
    from TweetChat
  • @Donnaantoniadis: all part of the change process. Mktg needs change mgmt like crazy #GetRealChat
     — 9:54 PM Dec 11
    from TweetChat
  • RT @CASUDI: mine and use your data wisely > stand out :-) Stand above:-) #GetRealChat
     — 9:54 PM Dec 11
    from TweetChat