Forrester Blogs
  • i haven't had a full week off in 2 yrs. as i struggle through the stress of my second-to-last day before i take holiday, i'm reminded why
     — 8:34 AM Jun 7
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  • @Peppard really sorry but i have nothing in my diary. who did you set it up with?
     — 7:57 AM Jun 7
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  • @dagh oh no - i work every weekend. i just usually do it from home. today, staring at 4-6 hours of editing, i thought office would be better
     — 2:50 PM Jun 6
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  • in the office on a sunday, editing @augieray's upcoming report on measuring the ROI of social media
     — 2:13 PM Jun 6
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  • just found out my mobile voicemail notification hasn't worked for weeks. i have a lot of late-reply apologies to make. thanks, orange.
     — 8:04 AM Jun 5
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  • about to spend the afternoon talking eCRM with an FMCG client. our first slide defines 'eCRM'. i'm curious how everyone else defines it?
     — 6:00 AM Jun 3
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  • furniture delivery today. they gave me a delivery window of 7am to 6pm. (seriously.) they arrived at 5:57pm. bastards.
     — 12:59 PM Jun 2
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  • wow. helen edwards at brandrepublic refers to crowdsourcing as 'slavery,' warns of coming baclash. what do you think? http://bit.ly/a8mV5m
     — 8:39 AM Jun 2
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  • @eburgosgarcia what do you think about 'dwell rate'? or the similar adsever 'engagement' metrics?
     — 6:45 AM Jun 2
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  • (and yes, part of the reason i like coke's program is that i'm a really big fan of online video contests: http://bit.ly/aIhElM)
     — 6:40 AM Jun 2
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  • coke is making youtube the center of their world cup mktg strategy - and it's a video contest! http://bit.ly/caE3bz
     — 6:34 AM Jun 2
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  • @VolumeGroup are you listening to a call archive? your forr rep should be able to send the slides, or check this doc: http://bit.ly/cFSTM5
     — 6:33 AM Jun 2
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  • i published a report last yr called 'Why Mktrs Should Ignore Engagement with Rich Media" - so you know my thoughts... http://bit.ly/dxgNbx
     — 5:57 AM Jun 2
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  • eyeblaster are trying again to convince me that their 'dwell rate' metric is useful. what do you think of it?
     — 5:56 AM Jun 2
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  • @VolumeGroup which one? maybe we can direct you to the right research report after the call
     — 5:41 AM Jun 2
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  • @eburgosgarcia i agree! only problem is, it's starting from a base of essentially zero - so despite growth, use will remain low for years.
     — 5:00 AM Jun 2
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  • @accelerationbiz have i mentioned that i'll hopefully be in capetown June 14/15?
     — 4:59 AM Jun 2
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  • @mikebutcher you should tell people they can send you free beer vouchers at @oberholz through my friend's cool startup @buddybeers
     — 10:18 AM Jun 1
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  • @sherrett done! where's yours?
     — 10:12 AM Jun 1
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  • @darrenwaters i would hope not. i think it's just no one else challenges execs when they're talking rubbish. which they quite often are.
     — 10:08 AM Jun 1
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