Forrester Blogs
  • ...IT has HAD to focus on keeping operational systems highly available. Made Marketing a second-class citizen of sorts #CIOCMO11
     — 9:40 AM Sep 22
    from HootSuite
  • Q: Is main problem for orgs power struggles? A: Perception probs: Marketing less important than operational systems in IT's eyes #CIOCMO11
     — 9:39 AM Sep 22
    from HootSuite
  • ...processes change to recognize ROI from all the related activity #CIOCMO11
     — 9:37 AM Sep 22
    from HootSuite
  • Q: Have analysts seen ancillary depts (HR, etc) change processes to accommodate this customer focus thing? A: Absolutely... #CIOCMO11
     — 9:36 AM Sep 22
    from HootSuite
  • A. In P&G, funding is ongoing payment structure btwn internal customers (eg, marketing) and IT org-continued funding based on sat #CIOCMO11
     — 9:33 AM Sep 22
    from HootSuite
  • Q: Role of CMO on defining priorities for program/project agenda. Role in project portfolio mgt? #CIOCMO11
     — 9:31 AM Sep 22
    from HootSuite
  • P&G CIO aggregated 170 common services as part of prod dev lifecycle; goal was not cost-related but all about enabling innovation #CIOCMO11
     — 9:30 AM Sep 22
    from HootSuite
  • Q: What did the CIOs and CMOs really do 2 make changes happen? A: Weekly CIO/CMO meetings generating ideas, maintaining momentum #CIOCMO11
     — 9:28 AM Sep 22
    from HootSuite
  • I'm doing a breakout session later with CIOs and CMOs to address tech planning issues; will be interesting to see the interaction #CIOCMO11
     — 9:27 AM Sep 22
    from HootSuite
  • Bobby and Jeff about to take questions from CIO & CMO audience #CIOCMO11
     — 9:26 AM Sep 22
    from HootSuite
  • P&G has a library of shelves in a virtual library-can simulate customer experience in Target, Walmart stores #CIOCMO11
     — 9:25 AM Sep 22
    from HootSuite
  • P&G created virtual environment in hours or days, not weeks. #CIOCMO11
     — 9:24 AM Sep 22
    from HootSuite
  • P&G used to take 6-7 weeks to do customer testing with physical mockups #CIOCMO11
     — 9:24 AM Sep 22
    from HootSuite
  • P&G: Global CIO drove "virtual modeling and simulation services" to speed up prod dev cycle: supports product innovation #CIOCMO11
     — 9:23 AM Sep 22
    from HootSuite
  • P&G example: Lots of brands, in biz 174 years! #CIOCMO11
     — 9:22 AM Sep 22
    from HootSuite
  • "social listening team" ID'ed athletes to sponsor and used social media to test campaigns #CIOCMO11
     — 9:21 AM Sep 22
    from HootSuite
  • Adidas Marketing didn't get IT issues, IT didn't get Marketing, so for major World Cup effort, created a joint team #CIOCMO11
     — 9:20 AM Sep 22
    from HootSuite
  • Adidas CIO and CMO don't obsess over Nike, the gorilla in their space, but on their customers #CIOCMO11
     — 9:19 AM Sep 22
    from HootSuite
  • Adidas having to shorten their product dev cycles #CIOCMO11
     — 9:19 AM Sep 22
    from HootSuite
  • Adidas case: They target 15-25 yr olds who have to have the "new thing" #CIOCMO11
     — 9:18 AM Sep 22
    from HootSuite