Forrester Blogs
  • Josh Bernoff
    Walmart figured out sales of strawberry pop tart go up 7x before a hurricane. #FORRForum
     — 4:54 AM May 22
    from Twitter for iPhone
    - Josh Bernoff
  • Christine Overby
    The power of data mining: Wal-Mart learned sales of strawberry pop-tops increase 7x when a hurricane is coming. @GWillia66 #forrforum
     — 4:53 AM May 22
    from TweetDeck
    - Christine Overby
  • Thomas Husson
    Study the affinity of your own customers and STOP running ineffective #Facebook Ads!" #forrforum via @nate_elliott
     — 4:46 AM May 22
    from Twitter for iPad
    - Thomas Husson
  • Christine Overby
    Got questions for @GWillia66? Please tweet, and I'll ask onstage. #forrforum
     — 4:45 AM May 22
    from TweetDeck
    - Christine Overby
  • Christine Overby
    Prediction from @nate_elliott: By 2018, we'll see TV ads customized based upon affinity data. #forrforum
     — 4:36 AM May 22
    from TweetDeck
    - Christine Overby
  • Christine Overby
    The shoe drops. Google will win. #forrforum
     — 4:28 AM May 22
    from TweetDeck
    - Christine Overby
  • Josh Bernoff
    Three things you need to build the database of affinity, by @nate_elliott #forrforum http://t.co/Nl1YNhn7i7
     — 4:25 AM May 22
    from Photos on iOS
    - Josh Bernoff
  • Christine Overby
    Bold call: Facebook will lose the race to build the database of affinity. Now waiting for @nate_elliott to tell us who will win. #forrforum
     — 4:25 AM May 22
    from TweetDeck
    - Christine Overby
  • Christine Overby
    @Katykeim @nate_elliott We've seen the many faces of Mark Zuckerberg in your two presentations.
     — 4:20 AM May 22
    from TweetDeck
    - Christine Overby
  • Josh Bernoff
    "Facebook should be better at this by now." @nate_elliott regarding advertising. #FORRForum
     — 4:18 AM May 22
    from Twitter for iPhone
    - Josh Bernoff
  • Josh Bernoff
    All the ways people share affinity - not just Facebook. By @nate_elliott #forrforum http://t.co/TIAX71eim4
     — 4:13 AM May 22
    from Camera on iOS
    - Josh Bernoff
  • Josh Bernoff
    @nate_elliott The database of affinity (likes) analogous to database of intent (searches). #FORRForum
     — 4:10 AM May 22
    from Twitter for iPhone
    - Josh Bernoff
  • Thomas Husson
    and to the discussion with Frank Boulben, CMO @BlackBerry, this afternoon at #forrforum #Forrester
     — 3:03 AM May 22
    from TweetDeck
    - Thomas Husson
  • Thomas Husson
    Looking forward @nate_elliott speech on the database of affinity and @GWillia66 - executive editor at Wired at #forrforum this morning
     — 3:02 AM May 22
    from TweetDeck
    - Thomas Husson
  • Josh Bernoff
    @Adgenius what stats are you seeking?
     — 5:25 PM May 21
    from Twitter for iPhone
    - Josh Bernoff
  • Nate Elliott
    @coverby if my speech doesn't go so well tomorrow, it's entirely @Katykeim's fault!
     — 4:50 PM May 21
    from HootSuite
    - Nate Elliott
  • Christine Overby
    @Katykeim @nate_elliott Very impressive! Wish that I could have seen it!
     — 4:40 PM May 21
    from TweetDeck
    - Christine Overby
  • Christine Overby
    Shorten the distance between what your customers want and what they get. Wise words from @Thomas_Husson #forrforum
     — 12:06 PM May 21
    from TweetDeck
    - Christine Overby
  • Christine Overby
    By the end of 2017, Forrester forecasts 3 billion smart phones globally. #forrforum
     — 12:02 PM May 21
    from TweetDeck
    - Christine Overby
  • Christine Overby
    Mobile is more disruptive than the web, because it builds on the first wave of digitization. @Thomas_Husson #forrforum
     — 11:57 AM May 21
    from TweetDeck
    - Christine Overby