Forrester Blogs
  • A: Short time horizon? Challenge shifts to selecting projects/pilots with more likelihood of success #CIOCMO11
     — 2:49 PM Sep 22
    from HootSuite
  • Q: 90 days "a luxury" to prove value-what to do if extreme speed necessary? #CIOCMO11
     — 2:48 PM Sep 22
    from HootSuite
  • "Cultural shift starts with leadership" #CIOCMO11
     — 2:45 PM Sep 22
    from HootSuite
  • Q: Culture of orgs before 'harmonic conversion?' A: Supervalu-traditional separation; hired new execs to make it happen #CIOCMO11
     — 2:45 PM Sep 22
    from HootSuite
  • ...especially gotta get the execs with checkbooks bought in and involved #CIOCMO11
     — 2:44 PM Sep 22
    from HootSuite
  • Q: Need additional CxO to make CIO/CMO partnership work? COO? A: Yes. Starts with CIO/CMO, but gotta get to key execs #CIOCMO11
     — 2:43 PM Sep 22
    from HootSuite
  • Survey data: CIO hires staff w/marketing expertise? CIOs 33% yes, CMOs 20% yes #CIOCMO11
     — 2:41 PM Sep 22
    from HootSuite
  • RR: Warnings on need for engine maintenance sent to ground crews #CIOCMO11
     — 2:38 PM Sep 22
    from HootSuite
  • Rolls Royce example: Real-time analytics for global data on engine failures #CIOCMO11
     — 2:37 PM Sep 22
    from HootSuite
  • "Plan for fast failure" #CIOCMO11
     — 2:32 PM Sep 22
    from HootSuite
  • Nissan's result: significantly increased transparency #CIOCMO11
     — 2:31 PM Sep 22
    from HootSuite
  • Nissan example-Formed marketing technology steering committee; did tech and design together via CIO/CMO collaboration #CIOCMO11
     — 2:30 PM Sep 22
    from HootSuite
  • Supervalu: "Agile-like" methods, rapid prototyping (disposable solutions), 90-day value creation #CIOCMO11
     — 2:28 PM Sep 22
    from HootSuite
  • Process focus is on time to market, speed, agility #CIOCMO11
     — 2:27 PM Sep 22
    from HootSuite
  • Now the process part... #CIOCMO11
     — 2:25 PM Sep 22
    from HootSuite
  • Lesson: restructure teams, co-locate teams, share accountability #CIOCMO11
     — 2:24 PM Sep 22
    from HootSuite
  • AB InBev example-Again, shared IT/Marketing ownership, in this case for customer retention #CIOCMO11
     — 2:23 PM Sep 22
    from HootSuite
  • Supervalu example: Formed joint IT/Marketing team w/shared budget & matrix reporting #CIOCMO11
     — 2:22 PM Sep 22
    from HootSuite
  • RT @chrisdpotts: IT Consumerizatn means it's no longer a constraint on #entarch #strategy that people think EA is something to do with #IT.
     — 10:21 AM Sep 22
    from HootSuite
  • Bobby: so the prob is language, metrics, lots of things: it's systemic. Solution is to make customer obsession systemic #CIOCMO11
     — 9:41 AM Sep 22
    from HootSuite