Forrester Blogs
  • Fifth challenge from CEOs to CMOs: "take me out for a beer talk" - CEOs need a CMO to give them the brutal truth #fmf11 @gcolony
     — 11:54 AM Apr 6
    from Twitter for iPad
  • The CEOs fourth challenge for CMOs: prove that marketing is worth the investment. #fmf11 @gcolony
     — 11:52 AM Apr 6
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  • Third challenge for CMOs to help CEOs: "translate and illuminate technology" @gcolony #fmf11
     — 11:49 AM Apr 6
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  • 2. "mediate the cultural conversation" @gcolony #fmf11
     — 11:46 AM Apr 6
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  • #fmf11 @gcolony talking about innovation networks.
     — 11:45 AM Apr 6
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  • What CEOs expect from a CMO? "Be a champion oaf innovation" @gcolony #fmf11
     — 11:41 AM Apr 6
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  • @gcolony now on stage at #fmf11
     — 11:38 AM Apr 6
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  • Looking forward to day two (@ Forrester's Marketing Forum w/ 4 others) http://4sq.com/erVS3U
     — 11:31 AM Apr 6
    from foursquare
  • @iamreff have you read "empowered" yet?
     — 8:56 PM Apr 5
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  • “@bclarey: Livestand.com Yahoo's new tablet content app, coming soon #FMF11” looks cool - will be interesting to see how it holds up.
     — 8:55 PM Apr 5
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  • @elisasteele "the best advertising experiences are the ones that don't feel like advertising" - so true! #fmf11
     — 8:54 PM Apr 5
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  • "Yahoo! Is the premiere digital media company" @elisasteele #fmf11 I wonder how many people in the audience agree - spin or fact?
     — 8:52 PM Apr 5
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  • Technology is an enabler for marketing. Data won't give you all the answers. Take risks and push the envelope. #fmf11 @elisasteele
     — 8:42 PM Apr 5
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  • Experiential marketing should be used to create the love of the brand @elisasteele #fmf11
     — 8:38 PM Apr 5
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  • Yahoo! Blocks 582 BILLION Sales email messages a month. Amazing. @elisasteele #fmf11
     — 8:37 PM Apr 5
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  • "brands need to be true to what you stand for so you can be differentiated" #fmf11 @elisasteele
     — 8:35 PM Apr 5
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  • branded marketing is influenced by the rise of neuro-economics - the latest field in marketing research @elisasteele #fmf11
     — 8:32 PM Apr 5
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  • every department in a company must participate in brand ( lists eg depts but missed IT - subconscious?) @elisasteele #fmf11
     — 8:28 PM Apr 5
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  • the biggest challenge for marketers today is not external - it is internal #fmf11 @elisasteele
     — 8:26 PM Apr 5
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  • @bradlundquist reminds me of the early days of IT
     — 8:24 PM Apr 5
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