Forrester Blogs
  • don't try to digitize everything you are already doing in other channels, instead create new experiences #CIOCMO11 #CIO #CMO
     — 3:07 PM Sep 22
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  • mastering customer value is the single biggest strategic opportunity for CIOs and CMOs since the dawn of the internet #CIOCMO11 #CIO #CMO
     — 3:05 PM Sep 22
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  • Discover CMO: CIOs and CMOs must focus on creating customer value through unique customer experiences #CIOCMO11 #CIO #CMO
     — 3:02 PM Sep 22
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  • Discover CMO: re social - if you are not willing to lose control of your brand you will only be a fringe player #CIOCMO11 #CIO #CMO
     — 3:00 PM Sep 22
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  • Discover CMO: digital must deliver capabilities otherwise not available #CIOCMO11 #CIO #CMO
     — 2:58 PM Sep 22
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  • Discover CMO" For Discover, digital strategy represents the opportunity to change the competitive landscape #CIOCMO11 #CIO #CMO
     — 2:57 PM Sep 22
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  • Is privacy real or is it becoming a myth? With so much data shared online can we really expect to maintain the myth? #CIOCMO11 #CIO #CMO
     — 11:44 AM Sep 22
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  • "In education a huge challenge is that we don't own all the data" #CIOCMO11 #CIO #CMO Is open gov the answer? #gov20
     — 11:28 AM Sep 22
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  • CIO CMO discussion "we need to agree source of master customer data" / "Huge cultural barriers to solve that" #CIOCMO11 #CIO #CMO
     — 11:25 AM Sep 22
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  • Digitial disruption is accelerating: it will disrupt your industry - even regulated industries. #CIOCMO11
     — 11:12 AM Sep 22
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  • Even split in the room between Gov, Healthcare, Finance at regulated breakout #CIOCMO11
     — 11:07 AM Sep 22
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  • Changing the consumer relationship in regulated environments #CIOCMO11 starting now
     — 11:04 AM Sep 22
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  • #CIOCMO11 breakout sessions by BtoB, BtoC and regulated/Gov
     — 11:02 AM Sep 22
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  • About to kickoff CIO CMO breakout sessions at #CIOCMO11
     — 11:00 AM Sep 22
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  • Aetna CMO "You have 2 have the individual in the co w/ the checkbook driving it" ie need CEO to drive customer obsession #CIOCMO11 #CIO #CMO
     — 10:31 AM Sep 22
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  • Theme of Aetna presentation: use customer data to change the customer experience and increase customer value #CIOCMO11 #CIO #CMO
     — 10:27 AM Sep 22
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  • Interesting: Aetna building a store where developers can publish apps that leverage the Aetna healthcare platform #CIOCMO11 #CIO #CMO
     — 10:24 AM Sep 22
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  • Aetna using Jive for internal social collaboration platform #CIOCMO11 #CIO #CMO #Social
     — 10:20 AM Sep 22
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  • @KhalidKark Empowering is the first step to changing the bill #ciocmo11
     — 10:20 AM Sep 22
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  • Aetna: moves customer experience to mobile to empower consumers to make better decisions and increase customer value #CIOCMO11 #CIO #CMO
     — 10:19 AM Sep 22
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