Forrester Blogs
  • CIO & CMO attendees at #CIOCMO11 if you liked the keynote & want to stay in the conversation - follow my blog at http://t.co/bhZdf8UV
     — 5:37 PM Sep 22
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  • RT @sbalaouras: It's official: HP' CEO fired, Meg Whitman to step in | Forrester Blogs http://t.co/is7rqBNG #ciocmo11
     — 5:32 PM Sep 22
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  • Ultimate test for CIO & CMO: can they use ppl, process & tech 2 deliver increased customer value across the entire cust life-cycle #ciocmo11
     — 5:31 PM Sep 22
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  • CIO & CMO must then distribute unique customer experiences across all customer touch points incl face 2 face #ciocmo11
     — 5:29 PM Sep 22
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  • CIOs and CMOs must then develop real-time analytics that inform how to change customer experience to increase value #ciocmo11
     — 5:27 PM Sep 22
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  • Customer obsessed CIOs and CMOs must develop tech to gather the right cust data & use to create a unique customer experience #ciocmo11
     — 5:25 PM Sep 22
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  • get customer obsessed: CIOs and CMOs must help their teams plan for fast failure. test, fail, retest, scale #ciocmo11
     — 5:23 PM Sep 22
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  • get customer obsessed: one size governance doesn't work; customer facing initiatives need a fast governance process #ciocmo11
     — 5:21 PM Sep 22
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  • get customer obsessed: CIOs and CMOs must be prepared to fund & develop disposable prototypes #ciocmo11
     — 5:17 PM Sep 22
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  • Get customer obsessed: CIO & CMO need to drive toward speed & flexibility. Use Agile & develop fast processes in IT & marketing #ciocmo11
     — 5:15 PM Sep 22
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  • get customer obsessed: CIOs and CMOs must share budget responsibility for mastering customer value #ciocmo11
     — 5:13 PM Sep 22
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  • CMOs must hire into marketing ppl with skills in technology to help mktg team understand why working with IT is key to success #ciocmo11
     — 5:10 PM Sep 22
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  • CIOs need to hire ppl W marketing skills into IT. They bring to IT understanding of customer value and marketing language #ciocmo11
     — 5:08 PM Sep 22
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  • CIOs and CMOs must merge IT and marketing people into single teams & share accountability for increasing customer value #ciocmo11
     — 5:06 PM Sep 22
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  • CIOs and CMOs: Use 3 pillars of change to support customer obsession - people, process & technology - in that order #ciocmo11
     — 5:03 PM Sep 22
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  • To succeed in the coming years we need to help our orgs become customer obsessed #ciocmo11
     — 5:02 PM Sep 22
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  • Highlights from my keynote with @lpad at #ciocmo11 coming up
     — 5:01 PM Sep 22
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  • @MarcCecere "co-creation is adefensive measure for IT to prevent Mktg needing to source innovation elsewhere" #ciocmo11 What do you think?
     — 4:54 PM Sep 22
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  • RT @owensleslie: #IBM session tees up my keynote tomorrow-- cool filtering of internal and external social content #fccf11 #ciocmo11
     — 4:50 PM Sep 22
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  • RT @dougwashburn: CIO of IBM: How to measure the value of IBM's "experts"? By the number of interactions they have with customers #CIOCMO11
     — 3:55 PM Sep 22
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