Forrester Blogs
  • @louisgudema ... And will soon be releasing new document, blog, etc about new #L2RM physics that replace old funnel math.
     — 7:01 PM Mar 27
    from HootSuite
  • @louisgudema The funnel lives on because the 'stage gates' of MQL, SQL, SAL etc are still important outcomes in the overall #L2RM process.
     — 6:57 PM Mar 27
    from HootSuite
  • Does your thought leadership program need a PR campaign? http://t.co/Eg7mqVvZwi
     — 6:20 PM Mar 27
    from HootSuite
  • No, and I volunteer to be in the next study RT @markraganceo: Is multitasking damaging your productivity? http://t.co/VZP4t4aLnA #hc
     — 9:35 PM Mar 26
    from HootSuite
  • @louisgudema Thanks for the mention. I don't think the funnel is dead. It's just not a sufficient metaphor for today's B2B buyer dynamic.
     — 1:31 PM Mar 26
    from HootSuite
  • @markwschaefer I unfollow: Folks who are simply too prolific. I expect some curation from my fellow microbloggers.
     — 8:59 AM Mar 26
    from HootSuite
  • @markwschaefer I unfollow: Anyone too transparently promotional --even if the content is not that bad.
     — 8:58 AM Mar 26
    from HootSuite
  • "Lead" might not be multicultural. Valuable customer engagement is @forrester colleague @poneillforr shares insight. http://t.co/a9fZIZloAV
     — 8:41 AM Mar 26
    from HootSuite
  • Colleague @poneillforr reports the L2RM zeitgeist in Germany. http://t.co/UNkummzWXp
     — 8:39 AM Mar 26
    from HootSuite
  • RT @tstokes_forr: check out the review of my new @forrester report on branded content by @steveolenski in @Forbes http://t.co/qhOtFcQFsv
     — 1:21 PM Mar 25
    from HootSuite
  • Lead-to-Revenue Management Fosters Marketing/Sales Alignment http://t.co/MQgpdSAfjY #L2RM #MarketingAutomation
     — 11:12 PM Mar 24
    from HootSuite
  • MT @brosnaro: Don't miss my speech @forrester's Marketing Forum, "Beyond The Campaign" Register: http://t.co/MJwiu5XQtn
     — 3:29 PM Mar 23
    from HootSuite
  • MT Clichés are like the reality TV of writing -- and more from @markraganceo #TheDailySpin http://t.co/UytbByL4G5
     — 9:29 AM Mar 23
    from HootSuite
  • RT @jwatton: You’re more likely to survive a plane crash than click a banner ad. http://t.co/w8WQhAbY72 #digitalmarketing
     — 9:20 AM Mar 23
    from HootSuite
  • @tstokes_forr introduces 4C framework for brand-building content. Then puts theory into practice in great report. http://t.co/bTATP2eflu
     — 10:56 AM Mar 22
    from HootSuite
  • RT @minicooper: Are you more customer centric then your peer companies. Take the @forrester survey to find out: http://t.co/xGtnX7l4Hu
     — 10:50 AM Mar 22
    from HootSuite
  • RT @jonmiller: Great report @tstokes_forr! What advertising/promotions do buyers trust? http://t.co/reuvSUgOq6 http://t.co/M8JDQZMn4b
     — 10:42 AM Mar 22
    from HootSuite
  • It's events season, is your swag up-to-snuff? tips from @zacharyRD @forrester http://t.co/aJta8ZARLN
     — 5:02 PM Mar 21
    from HootSuite
  • New Yorker cartoonist weighs in on the 'work-from-home' brouhaha. http://t.co/em9OFFt5hd
     — 9:44 AM Mar 21
    from HootSuite
  • “You can’t wait for inspiration. You have to go after it with a club” and 30 other great quotes. http://t.co/yxQNjw8G1m thx @markraganceo
     — 9:11 PM Mar 18
    from HootSuite