Forrester Blogs
  • Welcome @BlackBerry CMO Frank Boulben - speaking @ Forrester's EMEA Marketing Leadership forum, May 21-22 http://t.co/yB30PM7cwP #forrforum
     — 3:54 PM May 2
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  • World's smallest movie "A Boy And His Atom". This is super-amazing. http://t.co/KPyoS1s0Bq
     — 3:23 PM May 2
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  • Our new research and POV on Google v. Facebook. RT @nate_elliott: what is the database of affinity? video: http://t.co/vYFD8waqxc
     — 10:46 AM May 1
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  • Happy 20th Birthday Internet! CERN recreating first webpage in honor World Wide Web anniversary. http://t.co/hJ51I6kRWY
     — 11:31 AM Apr 30
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  • Welcome @mickepaqvalen @Kiosked to our EMEA Marketing forum. He'll speak on how to be a digital disruptor. http://t.co/yB30PM7cwP #forrforum
     — 4:11 AM Apr 30
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  • @brucedaisley Thanks for the tip! Still learning, but enjoying it. Great talk today...
     — 2:07 PM Apr 25
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  • could have listened to @boughb for MUCH longer. Single speakers better than panels today #ftmedia13
     — 11:13 AM Apr 25
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  • @boughb Mondelez (nee Kraft) spends 10% of budget on mobile #ftmedia13
     — 11:12 AM Apr 25
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  • among the @boughb pearls of wisdom: print is the new digital b/c the industry has been forced to fix the dying biz model #ftmedia13
     — 11:12 AM Apr 25
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  • @GenevieveShore on big data & why big isn't always better: "If u design everything for big, then u get things like the hummer." #ftmedia13
     — 9:38 AM Apr 25
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  • Noxzema is a Unliver brand - not P&G. :-) #ftmedia13
     — 9:25 AM Apr 25
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  • Time to retire old terms: addressability, consumers, targeting. That's why people hate advertising <unlearning myself too!> #ftmedia13
     — 9:22 AM Apr 25
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  • power of convergence 64% ad recall on tv+online , versus 54% tv only and 59% online only. @VideologyGroup #ftmedia13
     — 9:15 AM Apr 25
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  • @jangles Yes!
     — 9:13 AM Apr 25
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  • Scott Ferber @VideologyGroup: data-driven targeting creates 14% lift in clicks, 12% in completed views, 76% in brand recall #ftmedia13
     — 9:13 AM Apr 25
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  • Wish that we had speakers' hashtags in the program. Would make tweeting so much easier. #ftmedia13
     — 9:07 AM Apr 25
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  • VPs are delusional. Half think their co has policies and processes to be disruptive, but few of their reports do. @jmcquivey #ftmedia13
     — 7:58 AM Apr 25
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  • Lessons #4 Partner more promiscuously. (I missed 3, but I like 4 better anyway!) :-) @jmcquivey #ftmedia13
     — 7:56 AM Apr 25
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  • Lessons for media #2 Build a direct relationship with the customer @jmcquivey #ftmedia13
     — 7:55 AM Apr 25
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  • Lessons for media #1 Dont' replace your current experience, expand it into adjacent possibilities @jmcquivey #ftmedia13
     — 7:55 AM Apr 25
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