Forrester Blogs
  • Q for Aetna CIO/CMO "What role did CEO play in this collaboration? could you have done all this without his support?
     — 10:31 AM Sep 22
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  • "Know more ... get better" Aetna tag line, highlights the marketing and IT relationship #ciocmo11
     — 10:27 AM Sep 22
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  • Cool idea ... Aetna building an APP store to build apps for the Aetna healthcare platform. #ciocmo11
     — 10:25 AM Sep 22
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  • Only if it could reduce the bills RT @JeffErnst: Aetna's member payment estimator will take the mystery out of your medical bills #ciocmo11
     — 10:19 AM Sep 22
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  • CIO/CMO partnership at Aetna brings some really cool tools for making healthcare simpler and easier to digest for their customers. #ciocmo11
     — 10:17 AM Sep 22
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  • CIO/CMO partnership at Aetna brings some really cool tools for making healthcare simpler and easier to digest for their customers. ciocmo11
     — 10:17 AM Sep 22
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  • Another Aetna avatar - David, helps people make informed choices about products
     — 10:13 AM Sep 22
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  • I want that !.... Aetna Benefits Adviser "a personalized user experience to understand health options" #ciocmo11
     — 10:12 AM Sep 22
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  • Aetna Potral - online service rep avatar - has helped reduce the number of calls to the call center by millions #ciocmo11
     — 10:08 AM Sep 22
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  • B2B companies struggle with really a true and rich user experience . #ciocmo11
     — 10:05 AM Sep 22
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  • Crux of the issue in my view .... Aetna CIO "Ready, fire, aim" happens too often with tech and marketing efforts. #ciocmo11
     — 9:59 AM Sep 22
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  • RT @minicooper: Goal at Aetna - improve the member experience #ciocmo11 led by the chairman
     — 9:53 AM Sep 22
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  • Aetna CMO: For an average family of four the healthcare premium in US is roughly $15-25K - very expense product ...
     — 9:52 AM Sep 22
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  • Aetna CMO "Healthcare system is like walking into Target and seeing no labels, product signs, and not knowing how much you paid . #ciocmo11
     — 9:49 AM Sep 22
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  • Up net the CMO and CIO of Aetna #ciocmo11
     — 9:42 AM Sep 22
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  • Marketplace is driving the collaboration between the CIO and CMO , once you start doing it, it's not that hard. #CIOCMO11
     — 9:40 AM Sep 22
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  • P&G: Global CIO focuses beyond tech. delivery, his title "President of Global Business Services" #CIOCMO11 #forrester #cio
     — 9:25 AM Sep 22
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  • If products are your only focus, you are missing out on a huge opportunity - customers are your new competition #ciocmo11
     — 9:18 AM Sep 22
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  • CIOs and CMOs have to focus on customer life cycle to drive customer obsession #ciocmo11
     — 9:07 AM Sep 22
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  • @jeffernst and Bobby Cameron. #CIOCMO11 "Cutomers want less (not more) they want less hassle, less time and less need for support"
     — 9:01 AM Sep 22
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