Forrester Blogs
  • Engage the customer directly with one set of answers is where Aetna's technology invest is going - online chat, social, mobile #ciocmo11
     — 10:09 AM Sep 22
    from HootSuite
  • "Ready, fire, aim" happens too often with tech and marketing efforts. Aetna corp planning prevents that w/ a 3 year view #ciocmo11
     — 9:58 AM Sep 22
    from HootSuite
  • Mead at Aetna - their CEO @mtbert is one of a handful of Fortune class CEOs that participates personally in social media #ciocmo11
     — 9:56 AM Sep 22
    from HootSuite
  • Mead from Aetna, give consumers what they want. Mathias had to deal with the legacy systems in the way #ciocmo11
     — 9:55 AM Sep 22
    from HootSuite
  • Goal at Aetna - improve the member experience outside of the employer-provided health insurance approach #ciocmo11 led by the chairman
     — 9:52 AM Sep 22
    from HootSuite
  • Aetna CMO - its his and the CIO's job to get tools consumers to help them better manage their healthcare #ciocmo11
     — 9:49 AM Sep 22
    from HootSuite
  • Up now, the CMO and CIO of Aetna #ciocmo11
     — 9:42 AM Sep 22
    from HootSuite
  • virtual modeling helps test shopper marketing faster, be more responsive to channel partner needs. 80% of all products get tested #ciocmo11
     — 9:26 AM Sep 22
    from HootSuite
  • P&G and customer obsession. Not just about branding, but about innovation to use virtualization to speed up time from innov to market...
     — 9:23 AM Sep 22
    from HootSuite
  • For adidas, IT and marketing need to work together on product and delivery of the message #ciocmo11
     — 9:21 AM Sep 22
    from HootSuite
  • Adidas can't worry about Nike, must focus on what their customers say. Obsess over athlete popularity to pick new products #ciocmo11
     — 9:21 AM Sep 22
    from HootSuite
  • Amzn, Strbks, Four Seasons raise the bar. Adidas starts with 15 years olds who want the next new thing, now many times per year #ciocmo11
     — 9:19 AM Sep 22
    from HootSuite
  • Cameron talking about @IBM and how they have become customer obsessed, driving insights across the org with one mktg system #ciocmo11
     — 9:13 AM Sep 22
    from HootSuite
  • "delivering value beyond the Iron" is how Caterpiller drives value to their customers @jeffernst #ciocmo11
     — 9:12 AM Sep 22
    from HootSuite
  • Caterpiller becoming customer obsessed, moving the sales process online. For tractors. 56% buy online #CIOCMO11
     — 9:09 AM Sep 22
    from HootSuite
  • Friends With (Digital) Benefits: CMOs Link With CIOs. Our own @lpad quoted exensively! http://t.co/lviX3T2L via @adage
     — 4:56 PM Sep 20
    from Tweet Button
  • RT@TheCMOclub:@gail_nelson:Watch @StevieVanZandt share program for teaching teens history of rock'n roll @thecmoclub http://t.co/wScQ9MTG
     — 12:39 PM Sep 20
    from UberSocial for BlackBerry
  • Great insight from@bjfogg about how to motivate people simply with very small tasks #interplay2011
     — 5:04 PM Sep 15
    from Twitter for iPhone
  • New Cross-Media Metrics Will Change How Marketers Approach “Video” Advertising | Forrester Blogs http://t.co/oIRTCyt
     — 2:39 PM Sep 13
    from TweetMeme
  • @david_landis @LandisComm thanks for the RT!
     — 11:22 AM Sep 13
    from web