Forrester Blogs
  • @joannaoconnell just laid out the future of digital media buying, insight you must have as a digital vendor or marketer http://t.co/YSpBrkGS
     — 12:22 PM Sep 28
    from TweetMeme
  • We can't build everything. Need to work with 3rd parties that help enhance our cust exp (Amazon, PayPal, social) -Schneider #ciocmo11
     — 3:23 PM Sep 22
    from Twitter for iPad
  • If anyone tells you they "get" social, they're lying. It's not media it's going into someone's house and be respectful -Talwar #ciocmo11
     — 3:18 PM Sep 22
    from Twitter for iPad
  • Mobile is landline of choices: access? New product? New delivery layer? Look at thru lens of customers and biz model #ciocmo11
     — 3:10 PM Sep 22
    from Twitter for iPad
  • Culture of organizations has changed in the last 18 to 24 months, driving mktg and IT together #ciocmo11
     — 3:04 PM Sep 22
    from Twitter for iPad
  • Harit Talwar and Glenn Schneider from @discover have a very progressive view of digital as a sea change, not just an enabler #ciocmo11
     — 3:04 PM Sep 22
    from Twitter for iPad
  • You have to know where you want to go, not because it's cool, but based on your customer, business model, and strategy #ciocmo11
     — 3:04 PM Sep 22
    from Twitter for iPad
  • Master the customer data flow: Gather data > analyze it > distribute it >deliver. Did we deliver value? @NigelFenwick #ciocmo11
     — 2:40 PM Sep 22
    from Twitter for iPad
  • @Forbes and @forrester release insight on how 300 CIOs and CMOs view their ability to align #ciocmo11
     — 2:40 PM Sep 22
    from Twitter for iPad
  • Marketers and tech folks all need adopt agile processes to increase speed and collaboration @lpad #ciocmo11
     — 2:33 PM Sep 22
    from Twitter for iPad
  • “@corinnejames: MERGE IT & Marketing - People DEMAND speed & flexibility - Process MASTER customer value - Technology #ciocmo11
     — 2:31 PM Sep 22
    from Twitter for iPad
  • @nigelfenwick supervalu and AB InBev were able to manage their people with metric to manage IT/mktg alignment #ciocmo11
     — 2:30 PM Sep 22
    from Twitter for iPad
  • Three axes of CIO CMO collaboration focus on people, process and technology. Oh, and budget too @lpad #ciocmo11
     — 2:22 PM Sep 22
    from Twitter for iPad
  • How the CMO and CIO should partner to become customer obsessed - from @NigelFenwick and @lpad #ciocmo11 @forrester
     — 2:15 PM Sep 22
    from Twitter for iPad
  • @Josh__Walker thanks Josh
     — 2:03 PM Sep 22
    from Twitter for iPad
  • Business goals helped the IT org set strategy. Senior execs believed in funding the single platform to build apps on top of @Aetna #ciocmo11
     — 10:30 AM Sep 22
    from HootSuite
  • Gamification, social, medicity (360 patient view for doctors), and more mobile (app store) define the next wave of mktg for Aetna #ciocmo11
     — 10:28 AM Sep 22
    from HootSuite
  • Research identified why Aetna needed to invest in payment estimator. Driven by customer dissatisfaction around price transparency #ciocmo11
     — 10:17 AM Sep 22
    from HootSuite
  • Business needs come first, since the technology architecture is built to handle any outputs - Mathias at Aetna #ciocmo11
     — 10:12 AM Sep 22
    from HootSuite
  • Avatars Ann and David represent customer service and benefits advice @Aetna to make sure customers get data + info #ciocmo11
     — 10:11 AM Sep 22
    from HootSuite