Forrester Blogs
  • Harit Talwar @discover If you consider social as another source of media, you are missing the point #ciocmo11
     — 3:13 PM Sep 22
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  • RT @NigelFenwick: mastering customer value is the single biggest strategic opportunity since the dawn of the internet #CIOCMO11
     — 3:07 PM Sep 22
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  • Digital is our largest contact channel more than call center , Discover CMO #ciocmo11
     — 3:03 PM Sep 22
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  • CMO Discover "Mobile is a landmine of choices, social is democratization of brand (are you willing to lose control of your brand)" #ciocmo11
     — 3:00 PM Sep 22
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  • Discover - Using digital to drive business is key for us - tech is not a cost but a competitive advantages #ciocmo11
     — 2:56 PM Sep 22
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  • Discover CIO and CMO take stage #ciocmo11
     — 2:53 PM Sep 22
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  • Shared competency and performance measures for IT and marketing are key #ciocmo11
     — 2:51 PM Sep 22
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  • Nigel "Marketing needs IT and IT needs marketing for customer obsession" #ciocmo11
     — 2:43 PM Sep 22
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  • RT @chiefmartec: People (merge marketing & IT), Process (demand speed & agility), Technology (master the data flow) #ciocmo11
     — 2:40 PM Sep 22
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  • Technology - master the data flow to get right data, analyze it and reshape customer experience - it will lead to higher revenue #ciocmo11
     — 2:38 PM Sep 22
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  • Do you know and deliver to your customer life cycle ? Nigel and Luca suggest you should if you want to be customer obsessed #ciocmo11
     — 2:37 PM Sep 22
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  • You have to master people and process first and then move to technology #ciocmo11
     — 2:34 PM Sep 22
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  • For process success - Agility, governance and fast failure are the keys to success #ciocmo11
     — 2:33 PM Sep 22
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  • If you can;t deliver value in 90 days - split the project to do so @supervalue #ciocmo11
     — 2:30 PM Sep 22
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  • Rapid prototyping and disposable solutions lead to continuous improvement at Supervalue for CIO/CMO partnership. #ciocmo11
     — 2:29 PM Sep 22
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  • Process need to facilitate speed and flexibility #ciocmo11
     — 2:25 PM Sep 22
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  • Process need to support speed and flexibility
     — 2:24 PM Sep 22
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  • Merge IT and marketing teams - hire new people, joint teams and shared budgets #ciocmo11
     — 2:22 PM Sep 22
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  • @NigelFenwick and Luca take stage at #CIOCMO11 Marketing experts think IT org act like a snail #CIOCMO11
     — 2:18 PM Sep 22
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  • Q for Aetna CIO/CMO "What role did CEO play in this collaboration? could you have done all this without his support? #CIOCMO11
     — 10:31 AM Sep 22
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