Forrester Blogs
  • @futurescape #HBRChat And rising customer expectations is what drives companies to respond with these new channels. It's direct engagement.
     — 1:51 PM Sep 30
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  • @arifkhan7 Consumerization means employees empowering themselves without corporate support.
     — 1:49 PM Sep 30
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  • #HBRChat @IC_Jen 2/2 execution plan in #Empowered.
     — 1:48 PM Sep 30
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  • RT @IC_Jen: when you shut down emps rather than ENGAGE, they will take the convo elsewhere. #HBRchat Great Cluetrain point; 1/2
     — 1:48 PM Sep 30
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  • #HBRChat 37% of employees are using consumer technology without permission to solve real customer and biz problems. That's a lot.
     — 1:47 PM Sep 30
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  • #HBRChat Eat at Mikeys on Ludlow Street, lower east side. $5.50 gets you a burger with corn beef hash on top!
     — 1:44 PM Sep 30
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  • RT @arifkhan7: Listen, listen, listen and also pick the intangible insights. ! #HBRchat Use BI and semantic search to do it. More tech.
     — 1:43 PM Sep 30
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  • #HBRChat re: listening. It's time to get IT involved to make a listening platform operate at enterprise scale across all social apps.
     — 1:42 PM Sep 30
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  • @ken_rosen Twitter has stopped showing me HBRChat tweets. rate-limited. silly twitter.
     — 1:39 PM Sep 30
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  • #HBRCHat I'm being rate-limited by #Twitter. Pretty dumb in this context. I'm helping their brand, not hurting it. I'm not a searchbot.
     — 1:36 PM Sep 30
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  • RT @CreativeSage: .@tedschadler Do you have link to FORR data on emp advoc? #HBRchat. Client report coming soon; pal Matt Brown will post.
     — 1:30 PM Sep 30
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  • #HBRChat New Forrester data on employee advocacy: guess who's not advocating for your firm. That's right, it's customer service employees.
     — 1:24 PM Sep 30
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  • RT @TedSchadler: @HBRChat 2/2 on Kraft. The strategy is deliberate and IT-led: empower employees and good things for customers will happen.
     — 1:19 PM Sep 30
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  • @HBRexchange 2/2 on Kraft. The strategy is deliberate and IT-led: empower employees and good things for customers will happen.
     — 1:19 PM Sep 30
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  • RT @HBRexchange: @tedschadler Great example. Can you tell us more? #HBRchat Not much, it's pretty hush-hush, but the strategy is 1/2
     — 1:18 PM Sep 30
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  • #HBRChat Employees are happy to engage directly in FB, LI, etc., and if you're in sales, you already probably do. But not in most cust svc.
     — 1:17 PM Sep 30
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  • #HBRChat Some great examples of empowering employees leading to customer empowerment. Kraft with iPhone and iFood for one example.
     — 1:15 PM Sep 30
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  • @IC_Jen As shown in HP's watercooler analysis -- informal employee links beat formal org structure as the best way to collaborate. SM helps.
     — 1:14 PM Sep 30
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  • @lindanaiman It also opens up the dialog by opening the corporate veil of comms. Of course it needs a whole new approach to employees.
     — 1:13 PM Sep 30
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  • @SZinsmeister Great comment. It's something that showed up in Cluetrain, but we now have an execution strategy to respond.
     — 1:12 PM Sep 30
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