Forrester Blogs
  • Know someone who wants to be a marketing guru for @Forrester? Check out this new opening for an analyst on our CMO team http://t.co/v6OepIil
     — 4:50 PM Jun 11
    from HootSuite
  • In case you are wondering about commitment, IBM is planning to spend over $10b on their CMO initiative #CMO #CIO @coastw
     — 12:10 PM Jun 7
    from HootSuite
  • John Kelly of IBM, the future of technology IS the future of marketing. Will Watson will determine your marketing strategy? #CMO #CIO
     — 11:54 AM Jun 7
    from Mobile Web
  • RT @charleneli: CMO/CIO @Aetna work well together Evidence: Finish each others' sentences, body language=lean into each other @IBM #cmo #cio
     — 6:16 PM Jun 6
    from HootSuite
  • CIOs and CMOs must co-develop the experience of the brand taking the authentic brand to a tangible new reality #CMO #CIO
     — 5:50 PM Jun 6
    from HootSuite
  • Miles Young of Ogilvy: Social media has disrupted the relationship between the brand and the customer #CMO #CIO
     — 5:46 PM Jun 6
    from HootSuite
  • Verizon - mktg no longer focuses just on mktg and adv since it wasn't working. They now use the product to engage the customer #CIO #CMO
     — 5:39 PM Jun 6
    from HootSuite
  • Aetna's CMO and CIO took an early approach to building out a data layer, then bought two companies in Oder to execute quickly #CMO #CIO
     — 5:12 PM Jun 6
    from Twitter for iPhone
  • Teery Jones of Kayak/Travelocity: @zappos database told him his favorite shoes were discontinued, he bought all remaining pairs! #CIO #CMO
     — 4:55 PM Jun 6
    from Mobile Web
  • WellPoint, Citi, and WalMart want IBM's Watson to help them rethink their data and their industries #CIO #CMO
     — 3:58 PM Jun 6
    from Twitter for iPhone
  • Ultimately, Marketing Technology IS enterprise technology @coastw #CIO #CMO
     — 3:31 PM Jun 6
    from Twitter for iPhone
  • IBM CMO @coastw helping explain the three core principles for the future marketer to absorb laid out by Ginni Rometty #CMO
     — 3:26 PM Jun 6
    from Twitter for iPhone
  • When IBM does an acquisition, they can predict the 5 things that will define success or failure #CIO #CMO
     — 2:53 PM Jun 6
    from Twitter for iPhone
  • Amex does not want to be marginalized into the payment facilitator. Wants to be in commerce #CMO #CIO
     — 2:47 PM Jun 6
    from Twitter for iPhone
  • Chenault says they have to change in the next 12-36 mths to build momentum. We're deep into a pd of change due to tech and cnsr power #CMO
     — 2:46 PM Jun 6
    from Twitter for iPhone
  • @Scag excellent - so far so good, huh?
     — 2:36 PM Jun 6
    from Twitter for iPhone
  • Strongest brands are those that stand for something, and they reflect a commitment to delivering on that commitment #CIO #CMO
     — 2:24 PM Jun 6
    from Twitter for iPhone
  • For Amex, Amazon and Zynga also provide form factors for social commerce. No plastic required #CMO
     — 2:16 PM Jun 6
    from Twitter for iPhone
  • Ken Chenault has a strong grasp of the new world - his product is not a piece of plastic in their hands. The card was always a form factor
     — 2:14 PM Jun 6
    from Twitter for iPhone
  • Technology doesn't just process transactions, it is part of the product, service and delivery #CIO #CMO
     — 2:09 PM Jun 6
    from Twitter for iPhone