Forrester Blogs
  • Christine Overby
    At FedEx, "marketing engineers" run interactive marketing practice - @shirokovd #forrforum
     — 6:39 PM Apr 18
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    - Christine Overby
  • Christine Overby
    LMAO @shirokovd Multi-channel marketing often sounds like 3rd grade orchestra playing 2001 Space Odessey: http://t.co/W8IYOX0AIa #forrforum
     — 6:36 PM Apr 18
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    - Christine Overby
  • Christine Overby
    @shirokovd How Cust Exp relates to data: Recognize customer in every channel. <so difficult to put into practice!> #forrforum
     — 6:30 PM Apr 18
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    - Christine Overby
  • Christine Overby
    The scope of the effort - FedEx has 255 million monthly interactions! @shirokovd #forrforum
     — 6:21 PM Apr 18
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    - Christine Overby
  • Christine Overby
    @shirokovd True dat: "All interactions across every touchpoint must make the customer feel positive about the experience." #forrforum
     — 6:20 PM Apr 18
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    - Christine Overby
  • Thomas Husson
    Yahoo surpassed 300 million active mobile users in the first quarter. The new mobile weather app is pretty well designed.
     — 6:19 PM Apr 18
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    - Thomas Husson
  • Christine Overby
    @jellett @colgate John - Sorry that I missed your question. DM me, and I'll send you some research on the digital org.
     — 5:37 PM Apr 18
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    - Christine Overby
  • Christine Overby
    :-) RT @davidjdeal: Watching @bwdumars's preso w/@srepps, @coverby & @minicooper ... like being w/rock stars at Coachella #FORRForum
     — 5:31 PM Apr 18
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    - Christine Overby
  • Christine Overby
    Thanks to our fab industry speakers so far: @CapitalOne, @Citi, @Colgate, @Adobe, @skullcandy - you brought the ideas to life! #forrforum
     — 5:08 PM Apr 18
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    - Christine Overby
  • Sarah Rotman Epps
    @thisisnumero Marketing as utility, not advertising. It's a big shift for most marketers.
     — 4:48 PM Apr 18
    from Twitter for iPhone
    - Sarah Rotman Epps
  • Sarah Rotman Epps
    Smart Marketing In A Sensor-Laden World - by @srepps via @Forbes http://t.co/M3izZYrYGT #forrforum #smartbody
     — 4:47 PM Apr 18
    from Tweet Button
    - Sarah Rotman Epps
  • Kim Celestre
    Love the "analyst survival kit" with candy, Kind Bar, Lifesavers, gum and other goodies. Thanks MEplusYOU! #ForrForum
     — 3:24 PM Apr 18
    from Twitter for iPhone
    - Kim Celestre
  • Christine Overby
    Please tweet any questions for Nigel Burton @Colgate. Will ask onstage! #forrforum
     — 3:24 PM Apr 18
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    - Christine Overby
  • Christine Overby
    Any questions for @Citi? #forrforum
     — 3:07 PM Apr 18
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    - Christine Overby
  • Melissa Parrish
    @lonistark @stephchach Even though the data shows men are further along the mobile mind shift, we're coming on strong!
     — 3:06 PM Apr 18
    from Twitter for Android
    - Melissa Parrish
  • Melissa Parrish
    @melissabalsan Yeah I'm hoping to start a floral cane trend. ;). I'll be around all day. Come say hi!
     — 3:02 PM Apr 18
    from Twitter for Android
    - Melissa Parrish
  • Melissa Parrish
    Thanks for all the tweets and feedback everybody! This is better than FB on your birthday! #FORRforum
     — 3:00 PM Apr 18
    from Twitter for Android
    - Melissa Parrish
  • Melissa Parrish
    @kellywenzel @IanMcGonnigal I'm totally blushing over here! :-)
     — 2:58 PM Apr 18
    from Twitter for Android
    - Melissa Parrish
  • Christine Overby
    Tweet your questions for @Adobe and @skullcandy. I'll ask onstage. #forrforum
     — 1:03 PM Apr 18
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    - Christine Overby
  • Christine Overby
    I'll open with that! RT @jnetk: Would love to know more about merging social policies with cap one and ing @peterhorst #forrforum
     — 12:52 PM Apr 18
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    - Christine Overby