Forrester Blogs
  • Roxana Strohmenger
    @questback Lots of discussions regarding securityand privacy and how to correctly conduct research through mobile devices #MobileEFM
     — 1:43 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Roxana Strohmenger
    @questback See more technological innovation from mobile devices that we as researchers can harness like augmented reality #MobileEFM
     — 1:42 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Roxana Strohmenger
    @questback We are going to see more & more case studies highlighting how powerful this research approach is to getting a 360 view #mobileEFM
     — 1:42 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Roxana Strohmenger
    @questback Also, partner with a solution that can work w all OS systems on mobile & offers a range of visually engaging formats #MobileEFM
     — 1:40 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Roxana Strohmenger
    @questback & that it optimizes the format of the question or allows you to select which device the question can only be shown on #MobileEFM
     — 1:40 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Roxana Strohmenger
    @questback Since mobile quant is popular; ensure that the solution checks whether the questions you use will work on a mobile #MobileEFM
     — 1:39 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Roxana Strohmenger
    @questback Eg; if you needed to drill down into why consumers are doing something; a mobile qual approach is much better than mobile...
     — 1:33 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Gina Sverdlov
    Social Media Spending In Western Europe Is Expected To Reach 3.2 Billion Euros By 2017, But There Is A Catch http://t.co/Z5EYKkSW0B
     — 1:30 PM Mar 4
    from Tweet Button
    - Gina Sverdlov
  • Roxana Strohmenger
    @questback Of the three types (SMS, browser, app); I see mobile browser-based surveys as the most common use case #MobileEFM
     — 1:29 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Roxana Strohmenger
    @questback Currently brands are doing mobile surveying; it is the easiest transition to make into using mobile for research #MobileEFM
     — 1:28 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Roxana Strohmenger
    @questback Third is mobile behavioral which helps track "what" consumers are doing; can do mobile tracking or location analytics #MobileEFM
     — 1:26 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Roxana Strohmenger
    @questback Second is mobile qual which uncovers the "why" to a consumer's actions & feelings; can do mobile MROC or mobile ethno #MobileEFM
     — 1:25 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Roxana Strohmenger
    @questback There are 3 categories - first; mobile quant which is mobile surveying & includes SMS, mobile browser, & mobile app #MobileEFM
     — 1:24 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Roxana Strohmenger
    @questback Third, ability to capture the different perspectives of a question - who, what, when, where, & when - at the same time #MobileEFM
     — 1:23 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Roxana Strohmenger
    @questback Second, the ability to gain access to hard-to-reach sample like Hispanics, young males 18-24, or physicians #MobileEFM
     — 1:22 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Roxana Strohmenger
    @questback First, the ability to capture real-time insights which inherently also helps with minimizing pesky recall issues #MobileEFM
     — 1:21 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Roxana Strohmenger
    @questback A mobile lens to research will at be challenging; but in the end it will increase the quality of your research overall #MobileEFM
     — 1:18 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Roxana Strohmenger
    @questback Embrace outside-the-box thinking; approach research as if it will always be conducted w mobile devices #MobileEFM
     — 1:17 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Roxana Strohmenger
    @questback Shift your mindset & think mobile at all times; for every research study you start, think how mobile can play a role #MobileEFM
     — 1:15 PM Mar 4
    from HootSuite
    - Roxana Strohmenger
  • Roxana Strohmenger
    @questback Rather than it simply being called mobile mrx; what we are really doing is conducting mrx in a mobile world #MobileEFM
     — 1:12 PM Mar 4
    from HootSuite
    - Roxana Strohmenger