Forrester Blogs
  • Kerry Bodine
    @avtex Thanks! Really glad that you enjoyed it.
     — 12:10 PM Jun 22
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  • Kerry Bodine
    @YahooThurry Thanks, Brad! :) Talk to you back in SF.
     — 12:09 PM Jun 22
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  • Kerry Bodine
    @kcSherstobitoff Wow, that sounds like a question better suited for a phone call than a tweet! Feel free to set up an inquiry with me #CXP11
     — 12:07 PM Jun 22
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    - Kerry Bodine
  • Kerry Bodine
    @bhardu I didn't quite understand your question about customer choices and pain points...
     — 12:04 PM Jun 22
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  • Kerry Bodine
    @Ballyfool However, #servicedesign is really pretty different. It's an empathy-driven design discipline focused on broad #CustExp. #CXP11
     — 12:02 PM Jun 22
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  • Kerry Bodine
    @Ballyfool Yup, definitely some similarities between BPR & the ecosystem approach - 1 major diff is the focus on customer journeys. #CXP11
     — 12:01 PM Jun 22
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  • Kerry Bodine
    @vmontreuil Glad the ecosystem framework got you thinking! :) As you mull it over, let me know if you want to chat! #CXP11
     — 11:53 AM Jun 22
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  • Kerry Bodine
    @cgrid3r See my post on @Adage for my initial thoughts on brand & ecosystem. http://goo.gl/fb/hXwWr More to come in a future report! #CXP11
     — 11:50 AM Jun 22
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  • Kerry Bodine
    @YahooThurry Yes! Definitely an opp. to include lean and six sigma folks in ecosystem mapping, esp. when digging to the root cause. #CXP11
     — 11:45 AM Jun 22
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  • Kerry Bodine
    @Matt_Leopold I haven't done an industry eval, but I often talk to @liveworkstudio, @_radarstation, @hereatEngine & @_Continuum #CXP11
     — 11:41 AM Jun 22
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  • Kerry Bodine
    @mkelm Look at size/value of customers they represent. Also consider size/value they'll be in the future vs. now. #CXP11
     — 11:33 AM Jun 22
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  • Kerry Bodine
    @SB_416 And yup, my research and first-hand exp show that ecosystem mapping is definitely worth the effort. #CXP11
     — 11:31 AM Jun 22
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  • Kerry Bodine
    @SB_416 It IS complex! But if you don't solve the root causes of pain points within the ecosystem, pain will surface again #CXP11
     — 11:29 AM Jun 22
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  • Kerry Bodine
    @DoorCounty4001 Yeah, unhappy customers too, as long as they can be constructive during the co-creation sessions. #CXP11
     — 11:25 AM Jun 22
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  • Kerry Bodine
    @theaudiguy87 GREAT question! Intertwined at first. But then strategy gets relatively stable, and co-creation continues on. #CXP11
     — 11:22 AM Jun 22
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  • Kerry Bodine
    @SamiV Thanks, Sami! Glad you enjoyed it! :)
     — 11:19 AM Jun 22
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  • Kerry Bodine
    @jaclynknapp Challenges to co-creation: getting buy-in to do it in the first place, realizing that you can't implement ALL ideas. #CXP11
     — 11:17 AM Jun 22
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    - Kerry Bodine
  • Kerry Bodine
    @jdolfi Competitors influence the actions and decisions of your emps, partners, & custs. They're an external force on the ecosytem. #CXP11
     — 11:14 AM Jun 22
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    - Kerry Bodine
  • Jonathan Browne
    Nikon's Dentry's "lowest common denominator" customer model = grandma #CXP11
     — 11:10 AM Jun 22
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    - Jonathan Browne
  • Kerry Bodine
    RT @YahooThurry: Touchpoints core of product & servcs, across the D-E-B-A-U-G-R-L livecycle #CXP11 <- Ha, obv never meant as an acronym ;-)
     — 11:10 AM Jun 22
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    - Kerry Bodine