Forrester Blogs
  • @questback & that it optimizes the format of the question or allows you to select which device the question can only be shown on #MobileEFM
     — 1:40 PM Mar 4
    from HootSuite
  • @questback Since mobile quant is popular; ensure that the solution checks whether the questions you use will work on a mobile #MobileEFM
     — 1:39 PM Mar 4
    from HootSuite
  • @questback Eg; if you needed to drill down into why consumers are doing something; a mobile qual approach is much better than mobile...
     — 1:33 PM Mar 4
    from HootSuite
  • @questback Of the three types (SMS, browser, app); I see mobile browser-based surveys as the most common use case #MobileEFM
     — 1:29 PM Mar 4
    from HootSuite
  • @questback Currently brands are doing mobile surveying; it is the easiest transition to make into using mobile for research #MobileEFM
     — 1:28 PM Mar 4
    from HootSuite
  • @questback Third is mobile behavioral which helps track "what" consumers are doing; can do mobile tracking or location analytics #MobileEFM
     — 1:26 PM Mar 4
    from HootSuite
  • @questback Second is mobile qual which uncovers the "why" to a consumer's actions & feelings; can do mobile MROC or mobile ethno #MobileEFM
     — 1:25 PM Mar 4
    from HootSuite
  • @questback There are 3 categories - first; mobile quant which is mobile surveying & includes SMS, mobile browser, & mobile app #MobileEFM
     — 1:24 PM Mar 4
    from HootSuite
  • @questback Third, ability to capture the different perspectives of a question - who, what, when, where, & when - at the same time #MobileEFM
     — 1:23 PM Mar 4
    from HootSuite
  • @questback Second, the ability to gain access to hard-to-reach sample like Hispanics, young males 18-24, or physicians #MobileEFM
     — 1:22 PM Mar 4
    from HootSuite
  • @questback First, the ability to capture real-time insights which inherently also helps with minimizing pesky recall issues #MobileEFM
     — 1:21 PM Mar 4
    from HootSuite
  • @questback A mobile lens to research will at be challenging; but in the end it will increase the quality of your research overall #MobileEFM
     — 1:18 PM Mar 4
    from HootSuite
  • @questback Embrace outside-the-box thinking; approach research as if it will always be conducted w mobile devices #MobileEFM
     — 1:17 PM Mar 4
    from HootSuite
  • @questback Shift your mindset & think mobile at all times; for every research study you start, think how mobile can play a role #MobileEFM
     — 1:15 PM Mar 4
    from HootSuite
  • @questback Rather than it simply being called mobile mrx; what we are really doing is conducting mrx in a mobile world #MobileEFM
     — 1:12 PM Mar 4
    from HootSuite
  • @questback I chose this theme b/c I want researchers to understand that this is not just another emerging methodology #MobileEFM
     — 1:11 PM Mar 4
    from HootSuite
  • @questback It represents how mobile devices will become a critical vehicle to connect, engage & subsequently understand consumers #MobileEFM
     — 1:11 PM Mar 4
    from HootSuite
  • @questback Yes I am! Looking forward to chatting about #MobileEFM
     — 1:07 PM Mar 4
    from HootSuite
  • RT @insightnovation: #Insight #Innovation Competition Submissions and Voting Extended until March 1st! Submit your idea and vote today...
     — 9:22 AM Feb 7
    from HootSuite
  • Sign up for my webinar w @visioncritical on 2/14 re 4 ways to "romance" #mroc respondents http://t.co/TYN8JoxS #newmr #community
     — 10:53 AM Feb 6
    from HootSuite