Forrester Blogs
  • power of convergence 64% ad recall on tv+online , versus 54% tv only and 59% online only. @VideologyGroup #ftmedia13
     — 9:15 AM Apr 25
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  • @jangles Yes!
     — 9:13 AM Apr 25
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  • Scott Ferber @VideologyGroup: data-driven targeting creates 14% lift in clicks, 12% in completed views, 76% in brand recall #ftmedia13
     — 9:13 AM Apr 25
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  • Wish that we had speakers' hashtags in the program. Would make tweeting so much easier. #ftmedia13
     — 9:07 AM Apr 25
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  • VPs are delusional. Half think their co has policies and processes to be disruptive, but few of their reports do. @jmcquivey #ftmedia13
     — 7:58 AM Apr 25
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  • Lessons #4 Partner more promiscuously. (I missed 3, but I like 4 better anyway!) :-) @jmcquivey #ftmedia13
     — 7:56 AM Apr 25
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  • Lessons for media #2 Build a direct relationship with the customer @jmcquivey #ftmedia13
     — 7:55 AM Apr 25
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  • Lessons for media #1 Dont' replace your current experience, expand it into adjacent possibilities @jmcquivey #ftmedia13
     — 7:55 AM Apr 25
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  • The magic mirror = I want one @jmcquivey #ftmedia13
     — 7:53 AM Apr 25
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  • Digital disruption = better, stronger, faster. @jmcquivey #ftmedia13
     — 7:51 AM Apr 25
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  • @jmcquivey Difference between internalizing technology <deep> and adopting technology <superfircial>. #ftmedia13
     — 7:49 AM Apr 25
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  • Next up, my colleague @jmcquivey @forrester on The Next Disruption #ftmedia13
     — 7:43 AM Apr 25
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  • laughing in church RT @LukeRobertMason: FB built on top of people... Feeling the weight of the network bearing down on you yet? #ftmedia13
     — 7:11 AM Apr 25
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  • "Consumers want to hear from human beings" News flash: Consumers ARE human beings. :-P #ftmedia13
     — 7:04 AM Apr 25
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  • @LukeRobertMason I got it wrong. Many hoses and hounds on FB. <sheepish> #ftmedia13
     — 7:00 AM Apr 25
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  • Clearly so - found the wrong horse and hound. oops. nice pub though. #ftmedia13
     — 6:59 AM Apr 25
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  • In search of respectful ad formats...There is such a thing?? #ftmedia13
     — 6:40 AM Apr 25
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  • Twitter friend or foe of media industry? "Twitter is an attention-pointing device [to other media." @brucedaisley #ftmedia13
     — 6:37 AM Apr 25
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  • Rubert Murdoch: a more nuanced portrait of the man thanks to Twitter. Well, now following @rupertmurdoch! #ftmedia13
     — 6:30 AM Apr 25
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  • Twitter reteaches journalists the art of the headline. #ftmedia13
     — 6:25 AM Apr 25
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