Security is the No. 1 impediment to Cloud Service adoption. Forrester’s research has shown this over the last three years. Cloud Service Providers (CSPs) are responding to this issue. AWS has built an impressive catalog of security controls as a part of the company’s IaaS/PaaS offerings. If you are currently or considering using AWS as a CSP you should check out the following new research.
Mobile device management is a fully commoditized market. In the strictest definition of MDM, the available functionality is limited to those application programmer interfaces that are made available by the operating system vendor (Google or Apple). There is very little that traditional MDM offerings can do to differentiate themselves from the other 100+ vendors in the market. This causes significant price pressure on the offerings. Value for MDM is rapidly approaching zero. As we have seen over the past year-and-a-half, core MDM component offerings have been continuously lowering their prices in an attempt to maintain market share. There is a transition by the major MDM players to expand well beyond the traditional "wipe," "lock," and "locate" concepts available to them into more advanced technologies such as content and collaboration systems, security components at the network and application layer, as well as partnerships and integrations with secondary market offerings. These features have value. MDM at its core does not.
I think it's about time someone came out and said it. Just like Dobby from the Harry Potter books, MDM should be free. I've been telling all of the vendors that I work with that if they don't put out their MDM offering in a freemium model very shortly, the other vendors will beat them to the punch. Traditional MDM offerings are a land grab for enterprise market share and should be used as an upsell or wedge into more advanced and differentiable offerings. I predict that in the next 6 to 9 months we will see most, if not all, of the leading MDM vendors giving away their core functionality.
It's hard to believe that a company could burn through $225 MILLION dollars in 11 months, but it looks like that may have been exactly what AirWatch did. According to data released by AirWatch and written by financial analysts (links to all data sources at bottom of post), AirWatch likely had burned through nearly all of its available cash in record time. Based on an assumption of $120K burn per employee (fully loaded) per year and an assumed removal of $50M in equity at the time of the venture round, AirWatch would have had somewhere between 5 and 6 months of runway left as of January 2014. These assumptions are corroborated by the fact that VMware has contractually extended AirWatch an offer to provide a bridge loan if the acquisition deal does not close in the next 6 months.
What did AirWatch do wrong? It sounds like they may have made some over-assumptions with regards to their growth rates for 2013. It could have possibly been the adoption rates in countries outside of North America. It may have just been bad luck. Or it could even be a cooling off of interest in mobile device management technologies based on containerization. We won't know exactly why they were getting near the end of the runway, but what we can say is that VMware may have overpaid in multiple. Based on the data provided by VMware of AirWatch bookings for 2013, VMware paid somewhere around 16x bookings for AirWatch. Man, that's a lot of bread!
My esteemed colleagues Renee Murphy and Nick Hayes joined me in a fully collaborative, marathon evaluation of 19 of the most relevant GRC platform vendors; we diligently pored through vendor briefings, online demos, customer reference surveys and interviews, access to our own demo environment of each vendor’s product, and as per Forrester policy, multiple rounds of fact checking and review. The sheer amount of data we collected is incredible.
On January 22, 2014, a new mobile security player was born. This is the date that VMware announced its intention to purchase the mobile device management (MDM) firm AirWatch. With a price tag of $1.5 billion, this acquisition confirms that the mobile security market is scorchingly hot. This news comes on the heels of the November acquisition of Fiberlink by IBM. I expect additional mobile security market consolidation to occur throughout the remainder of 2014. This acquisition is a shot across the bow of any other major vendor looking to play in the mobile security market. If you don't step up and spend now, you might just be left holding the bag.
Privacy is on trial in the United States. Legal activist Larry Klayman asked US District Judge Richard J. Leon to require the NSA to stop collecting phone data and immediately delete the data it already has. His argument was that US citizens have a right to privacy and this is a violation of the Fourth Amendment of the Constitution protecting citizens from illegal search and seizure. Monday's ruling that this practice is unconstitutional has privacy activists cheering in the streets, but it will not be a lasting victory.
In the United States, there is not a single privacy law on the books. (You can argue that HIPAA is a privacy law, but nuances exist that can lessen its impact.) What is protected has come from judgments based on the application of the Fourth Amendment regarding search and seizure. US citizens were given "privileges,” thanks to Richard Nixon, which say we have an expectation of privacy when using a phone, which basically means that the government has to get a warrant for a wiretap. (It’s worth noting that in the UK, they don’t get that privilege.)
There is a 14-dog race going on, with a goal to win the wallets of the enterprise for mobile security spend. When lined up in the starting blocks, the racers may all seem to have equal chances, but a few are better poised to cross the finish line first and bask in the glory of the winners' circle. Three of these technologies are the odds-on favorites to lead from start to finish, with the rest of the racers struggling to remain relevant.
Coming off the starting block with the "holeshot" are the mobile device management vendors. With huge engines of revenue, large customer counts, and first-mover advantage, this dog is the odds-on favorite to take the championship trophy. Mobile device management vendors are already expanding their technologies and products into security platforms to diversify their rapidly commoditized product offerings. The move is paying off for the biggest and toughest MDM participants in the race, giving them the early, and potentially insurmountable, lead.
We are about to kickoff a Forrester Wave on Application Security Testing. The focus of this Wave is on both static application security testing (SAST) as well as dynamic application security testing (DAST) offerings. This Wave will cover both tools and SaaS based delivery methods. What does this mean for you?
Vendors: If you feel that your solution applies to this Wave, please contact us and let us know that you'd like to be sent the prequalification survey. We will be limiting the number of vendors participating in this evaluation.
Centrify's new Cloud SSO portal is much like the competition: Okta, OneLogin, Ping, Symplified, SecureAuth, i.e. the ones that we looked at in our Cloud IAM Wave.
What's really interesting about this offering is that Samsung KNOX OEMs the client side mobile application for SSO for its high-end devices. Forrester predicts that Apple (with its consumer fingerprint reader already making inroads into authentication) and others (Windows Phone, etc.) will follow suit and offer cloud based IAM and SSO services.