Sales Enablement is Strategic and Cross-Functional, So Says Panel

On August 27th, Forrester hosted the first Sales Enablement roundtable in the industry focused on addressing challenges related to profitable growth objectices for large enterprise technology companies.

Assembling a balanced group of sales and marketing executives, through one lens the session could have been viewed as an economic summit. Added together, the total revues of the participants exceeded $350 Billion.  To put that into perspective, that would make our panel the 27th largest economy in the world right behind Greece, but ahead of Denmark.

Read more

Categories:

Do Your Messages "Go to 11"?

In Rob Reiner’s 1984 “rockumentary” This Is Spinal Tap, one of the main characters, Nigel Tufnel, proclaims they are different than other bands because their speakers “go to ll.”



Read more

Categories:

Yes, It's True - I am Happy to Be Stuck With You

Far_side_dolphins_2Thanks Tom for such a nice introduction.  My cheesy music reference (quick, name the band) aside, Tom and are are the two heads of the product managment and marketing beast.  His focus is on building the right product, mine is on bringing it to market.

So, let’s start with something simple – how do you get that blasted sales force to use your stuff? 

Read more

Categories: