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Posted by Scott Santucci on September 8, 2010
“Two roads diverged in a wood, and I – I took the one less traveled by, And that has made all the difference.”
- Robert Frost
In today’s dramatically changing world, many of you are also at a metaphorical fork in the road.
The path most traveled represents squeezing that last ounce of productivity from the tried-and-true practices that got you to where you are today.
The other path is being set by trailblazers who recognize that the economy is resetting itself and new go-to-market models are emerging.
Simply put, it’s a race to see who can develop a selling system that allows client-facing people to add more value to clients, at every interaction. These value-exchange patterns are different based on your customer types, the problems you help address, and the role your organization plays in solving them.
I am excited to be telling you about our first sales enablement conference, which will be held in downtown San Francisco February 14th and 15th. Over the summer, our team has been at work putting together a truly exciting and innovative agenda for our forum. Here are a few of the great topics we are working on:
Aside from the agenda, (which we’ll share more with you as we get closer to February), we are also speaking with our customers to get ideas on improving the overall experience of the session. Some of these ideas include:
We’ve already had several content planning meetings, have a whole slew of exciting and interesting research initiatives underway, and plan on announcing our core research theme for 2011 soon (which is a very big deal, but we have to keep it a little under wraps right now). If you have read our Sales Enablement Defined report (or the blog post announcing it) – please share your comments or ideas about what we should cover in the conference or more ideas to make the experience even richer.
Forrester’s Technology Sales Enablement 2011 Forum “At-A-Glance”
Please let us know what you think. We'd love to design this conference with the community.
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