Posted by Scott Santucci on November 2, 2008
Join Brad Holmes and I for a look at what can be done to drive sales results in a down economy. Forrester views "Sales Enablement" as a cross-functional disipline requiring product, marketing, and sales teams to work together to optimize results.
When: November 6th, 2pm ET
We will explore:
- Why buying executives only consider 10% of their vendors strategic.
- How clients determine which initiatives to cut and which to keep investing in.
- Why investments that support sales fail to get adopted and what you should do about it.
- How to create integrated programs to productize a solution selling activity and enable salespeople to sell at the decision point of project funding.
Our focus is more tactically oriented for this event (we have another, more strategic teleconference scheduled on Nov 13th), but we will walk through examples of end-to-end programs that have all produced tremendous results.