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Posted by Satish Meena on August 25, 2014
In 2012, the number of smartphone subscribers worldwide passed the 1 billion mark, primarily due to adoption in North America and Europe. But the focus of the smartphone market is now shifting toward Asia Pacific, the Middle East and Africa (MEA), and Latin America. These three regions, which are home to 84% of the world’s population, will contribute a significant proportion of the next 2.5 billion subscribers, which Forrester believes will happen by 2019. According to our recently published Forrester Research World Mobile and Smartphone Adoption Forecast, 2014 to 2019 (Global), Asia Pacific is the fastest-growing region in terms of subscribers with a CAGR of 14%, followed by MEA, and Latin America. Some of the findings from the forecast:
This increase in smartphone adoption will open up a world of opportunity for companies in eCommerce, mCommerce, digital advertising, social media, mobile apps, mobile payments, banking, and content providers by offering a direct channel to 3.5 billion customers.
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