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Posted by Sarah Rotman Epps on April 11, 2012
Analysts and press have paid much attention to the cannibalistic relationship of tablets and PCs — but there’s another screen whose relationship to the TV is worth considering. My colleague Annie Corbett and I published a new report today on the relationship between tablets and TVs. A few key takeaways from the report:
Product strategists in the content and cable industries have begun to exploit the tablet-TV relationship with new products like TV-everywhere apps, social TV apps, and “transmedia storytelling” apps, like the graphic novel that USA Networks produced with DC Comics to complement its TV show Burn Notice. But the TV-tablet relationship matters to product strategists in other industries as well. If your product is something else besides media — a software application, a bank account, or apparel, for example — assume that the living room is the primary place where consumers will engage with you from their tablet, and that the TV will most likely be on.