Sarah Rotman Epps serves Marketing Leadership Professionals. See the full Analyst bio.
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Sarah Rotman Epps serves Marketing Leadership Professionals. See the full Analyst bio.
Visit Forrester.com to learn how we make Marketing Leadership Professionals successful every day.
Follow Sarah on Twitter.
Posted by Sarah Rotman Epps on December 12, 2011
With CES 2012 a month away, it’s a good time to look ahead at what’s next for consumer technology product strategy. All eyes have been on tablets: Apple sold 40 million iPads in just 18 months, with 11 million sold in this past quarter alone. With the Kindle Fire and Barnes & Noble Nook Tablet finding their own successful markets, it’s easy to see why tablets attract so much attention and excitement. But computing evolution doesn’t end here—tablets, while still growing rapidly, are not the final form factor. We’ve identified these five form factors as the best candidates for what comes next, which we describe in more detail in a new report for clients:
As product strategists think about what’s coming in 2012 and beyond, know that none of these devices will operate in isolation. The most successful products will work with other products—for example, wearables that talk to smartphones and TVs; surfaces that are activated by the presence of your smartphone. We’re living in a multidevice, multiconnection world, and the best experiences will be those that work across devices and platforms. In that sense, the next phase of the Post-PC Era doesn’t look so different from today.
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Comments
Where are the TVs?
Are connected TVs too "already here" to include in this list?
Moixa Advanced Mobile
Hi Sarah, agree the future physical converges to preferred human factors forms of input or ouput device. Everything else is ubiquitous or software.
Humans dont' evolve into hobits with small fingers to use small buttons or screens. screens must be flexible to store but rigid in use. wrist re-appears now people have smartphones for watches. projectors become mini. multi-touch becomes any surface
Moixa which invented/licensed 2m folding PDA keyboards, has a range of examples (and patents) at http://www.moixadesign.com/products.asp (e.g. http://1.usa.gov/oXCEpl ) though are current focus is getting rid of batteries, and AC/DC adaptors, as the other ubiquitous thing about future form-factors is that they will all use batteries and DC, and there is nothing more annoying than an aesthetic thin-form device that needs a bulky custom cable or adaptor. the future is edision DC (www.moixatechnology.com)
simon