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Posted by Sarah Rotman Epps on February 28, 2011
My colleague John McCarthy just published an excellent report sizing the "App Internet," a phenomenon Forrester defines as "specialized local apps running in conjunction with cloud-based services" across smartphones, tablets, and other devices. Tablet devices alone will generate $8.1 billion in global app sales in 2015, up from $300 million in 2010. This is a huge number, but as the report explains, it's only a fraction of the total spend on apps when you factor in the cost to develop the apps and reinvent the processes behind the apps. This is no surprise to companies like News Corp., which will have spent $30 million through June 30 on "The Daily" iPad app. That $30 million included major process reinvention such as building an entirely new content management system to handle the all-digital production of The Daily's newsroom.
I recommend that product strategists developing experiences for tablets read John's report. Some key takeaways: