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Posted by Sarah Rotman Epps on February 24, 2011
The Motorola Xoom went on sale today, the first tablet to ship with the Android 3.0 "Honeycomb" operating system. I've been testing the Xoom for the past few days, and here's my take:
This situation begs the question of WHY consumers will accept a price from Apple that they won't from Motorola. The answer, partly, is that consumers perceive that the live service Apple offers in the Apple Store is built into the price, as we found in a study we did a year ago. No other OEM has the same level of in-store service and support.
In our forecast of US consumer tablet sales, we expect 24.1 million tablets to sell in the US this year, at least 20 million of which will be iPads. The Xoom is a great product, but its fatally flawed pricing model means that it won't fly off the shelves this year. The Xoom will earn a lusty look from consumers--and then they'll go buy iPads.