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Posted by Sarah Rotman Epps on February 9, 2011
Today HP unveiled its new line of webOS phones and the HP TouchPad, the first of a family of tablets HP is planning to launch. Here's our take on the TouchPad product strategy:
What it means: This product has a chance to beat RIM and any individual Android tablet, but not Apple, not this year or next. Consumers will consider the TouchPad, and then buy an iPad. iPad sales will be the lion's share of the 24.1M we forecast will sell to US consumers in 2011. For those grappling with how to prioritize platforms for app development, HP should be an easy one to put near the top of the list, for two reasons: 1) The cost won't be as high to convert apps from the iPad to the TouchPad as it will be to convert to 7-inch tablets like the Galaxy Tab or BlackBerry PlayBook; and 2) HP will give content publishers more control over monetization models and customer data, and working with HP will put pressure on Apple to do the same.