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Posted by Sarah Rotman Epps on August 25, 2009
At a press conference this morning at the New York Public Library, Sony announced:
Overall, these and previous moves put Sony in a strong position to compete against Amazon this holiday season. Sony's well-designed product lineup--which offers value-seeking consumers the Pocket Reader at $199, those willing to trade up for more features the Touch at $299, and wireless junkies the Daily at $399--will measure up well against the ugly duckling Kindle 2 and Kindle DX. It helps that Sony's products will have distribution in more than 8,600 stores, including Best Buy, Wal-Mart, Costco, Target, and others; the Kindle is available in just the 1,200 Targets (in addition to Amazon.com, of course).
With the right products and the right distribution, now it's up to Sony's marketing team to persuade consumers that a Reader is the perfect holiday gift, superior to the popular Amazon Kindle. With a campaign that includes TV, online, print, and in-store efforts from September to January, Sony is putting serious resources behind this product push.
Stay tuned for Forrester's updated holiday outlook for the eReader market--it will be an exciting holiday season, that's for sure.
And then there's next year...