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Posted by Sarah Rotman Epps on August 22, 2009
A new report from the Cleantech Group (available for purchase or to Cleantech clients) takes on a big question: Are the Kindle and other eReaders really "green"?
In Forrester's surveys, we've found that of US online adults who are interested in eReaders, 51% say they're interested because they think that eReaders are "better for the environment." But I've often wondered if consumers just believe that eReaders are green, or if they really are.
Here's my take on Cleantech's findings: