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Posted by Sanchit Gogia on March 28, 2012
In my previous post, I highlighted how social technologies will drive businesses to focus on the complete customer experience and why organizations must plan ahead to stay competitive. We expect most organizations to increase their investments in social technologies. But to drive business value (and reduce risks), CIOs must be proactive in managing the coming invasion of consumer-driven social technology.
If you are a senior decision-maker and facing similar issues with your investments in social technologies, I’d be keen to chat more with you. Please leave a comment or send me an email at sgogia (at) forrester (dot) com.