Featured Blogs

Blog

Enhancing The Forrester Experience With Generative AI

Carrie Johnson April 3, 2024
Izola, Forrester’s genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives.
Podcast

The Rise Of AI In The Cloud

What It Means 1 day ago
How important is AI to cloud providers? And how vital is cloud to the expanding list of AI workloads? In this episode, Vice President and Principal Analyst Mike Gualtieri and Principal Analyst Lee Sustar explore all aspects of the rise of AI in the cloud.
Blog

Solve The AI Trust Dilemma At CX Summit EMEA

Enza Iannopollo 3 days ago
As organizations increasingly invest in genAI capabilities and consumer-facing use cases, they need to consider consumer trust. Learn how to foster trust in this CX Summit EMEA keynote preview.

Capture & Prove Marketing’s True Value Beyond Sourcing Metrics

Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys.

Blog

Generative AI Will Not Fulfill Your Autonomous SOC Hopes (Or Even Your Demo Dreams)

Allie Mellen 4 days ago
It’s easy to trust generative AI implementations because of how human they feel. But when it comes to security, there are still some fundamental challenges to overcome with genAI. Learn more about those challenges in this post.
Blog

Earth Day 2024: Back To Square One For Sustainability Maturity

Amy DeMartine April 19, 2024
A lot has changed in the regulatory landscape since we introduced Forrester’s Sustainability Maturity Model three years ago. For Earth Day 2024, we’ve updated the model. Read this post to learn about the major changes to the model and how it can help your organization reassess your sustainability maturity.
Blog

A Rising Tide: Updates On NOAA’s CX Transformation

AJ Joplin April 18, 2024
Learn how working with Forrester has helped NOAA achieve a five-year CX transformation in just two years.

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Blog

Don’t Let Google’s Cookie Commitment Issues Delay Better Advertising Experiences

Tina Moffett 58 mins ago
Google just announced its THIRD delay to axing third-party cookies in Chrome, blaming regulatory hang-ups and a vague lack of industry readiness. We’ve been here before, and it’s not surprising that Google continues to drag its feet: According to Google’s 2023 10K, revenue from ads comprises over 75% of the company’s overall revenue. The cookiepocalypse […]
Blog

Auswirkungen von GenAI auf die Social-Tech-Landschaft

Kelsey Chickering 26 April 2024
Grundlegende Prozesstransformationen benötigen die Synergie verschiedener KIs. Erfahren Sie mehr darüber, wie sich genAI auf die Social-Tech-Landschaft auswirkt.

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.

Blog

Net Neutrality – Here We Go Again  

Octavio Garcia Granados 22 hours ago
The FCC has re-instated the regulations known as Net Neutrality repealed seven years ago. Here are the things you should know to help you roll up your sleeves and develop a plan to work around the new rules.
Blog

Caution And Lack Of Understanding Steer UK Consumer Attitudes Towards Generative AI

Martin Gill 1 day ago
Recent surveys about UK consumer attitudes towards AI and generative AI show one sentiment: cautious skepticism. Get three key takeaways from our most recent data in this preview of our upcoming session at CX Summit EMEA.
Blog

KI mit Selbsterkenntnis ist da – nur nicht so, wie Sie es sich vorgestellt haben

Martin Gill 25 April 2024
Generative KI bietet risikobewussten CX-Führungskräften eine enorme Chance, das Kundenerlebnis zu verbessern und Arbeitsabläufe zu optimieren.
Blog

Generative KI wird Jobs im Frontline-B2B-Marketing verdrängen – sind Sie darauf vorbereitet?

John Arnold 25 April 2024
Führungskräfte im B2B-Marketing müssen mit dem Potenzial von KI rechnen, bestimmte Mitarbeiterzahlen, Rollen, Verantwortlichkeiten und Aktivitäten zu ersetzen.
Blog

Rock Your Enterprise Architecture Award Submission: Dos and Don’ts

Charles Betz 2 days ago
Forrester's Enterprise Architecture Award submissions are in full swing, but the deadline for the the North American award is less than a month away. As you finalize your submissions, learn what makes a strong entry.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

The European Accessibility Act Compliance Deadline Is Approaching — Are You Ready?

Gina Bhawalkar 2 days ago
The European Accessibility Act deadline is approaching, are you ready? Read on to learn how best to prepare.
Blog

When It Comes To Sales And Marketing Alignment, Data Needs To Come Before People

Seth Marrs 2 days ago
Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.
Blog

Can Your IT Operating Model Keep Up With Cloud?

Lee Sustar 3 days ago
Cloud has driven enterprise IT transformation with newfound speed and scale. But IT operating models haven’t always kept up. Learn how Forrester’s Cloud Operating Model Framework can help catch up.
Blog

Designing B2B Operating Models for Customer-Obsessed Growth

Laura Cross 3 days ago
Operating models optimize organizations to drive value in dynamic B2B markets. Forrester's High-Performance Operating Model Framework helps align all aspects of the organization to deliver customer value and prioritize decision-making.
Podcast

351: CX At LinkedIn with Sam Stern

The CX Cast 3 days ago
Sam Stern, founding CX Cast host, returns to the podcast to share his experiences as Senior Manager of CX at LinkedIn. Sam and Angelina talk about the importance of maintaining trust and confidence by improving customer experiences.

Align Your Tech Architecture To Business Outcomes

Learn how Forrester’s Outcome-Driven Architecture Model can help you align your EA strategy to real business outcomes.

Blog

Embracing the Fusion of Humans + AI: Win With Boundless Experiences

Riccardo Pasto 3 days ago
Don’t miss the CX Summit APAC 2024, which promises to be riveting as industry speakers and Forrester analysts share their insights on CX, digital, and marketing, and how AI is making an impact. Join us in Sydney, Australia, or as a digital experience on May 28 to hear from Forrester analysts and industry experts.
Blog

Latest Proposed Federal Privacy Law Faces Favorable Winds

Stephanie Liu 4 days ago
Though the American Privacy Rights Act faces an uphill road, there are clear signs of progress on the consumer privacy front. Learn about the bill and what marketers can expect.
Blog

Tech-Verantwortliche: Erfolgreiche Geschäftsresultate im Jahr 2024

Matthew Guarini 22 April 2024
Entdecken Sie die drei unterschiedlichen Arten, wie führende CIOs die Wachstumsagenda ihres Unternehmens vorantreiben (und wie sie generative KI nutzen).
Blog

GenAI beschleunigt die Transformation Ihres agilen Wissensmanagements

Julie Mohr 22 April 2024
Mit der Weiterentwicklung der Technologie entwickelt sich auch die Zukunft des Betriebs weiter. Fortschritte in der Verarbeitung natürlicher Sprache und Deep Learning werden KI-gesteuerte Abläufe und agiles Wissensmanagement noch intuitiver und menschenähnlicher machen.
Blog

High-Performance-IT: Sicherheitsverantwortliche treten dem Chat bei

Sandy Carielli 22 April 2024
Sie haben von High-Performance-IT gehört. Erfahren Sie jetzt, wie der CISO und die Sicherheitsorganisation in dieses neue Technologiemodell passen.

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.

Blog

High-Performance-IT: So wirkt sich Ihr IT-Stil auf den Unternehmenswert aus

Carlos Casanova 22 April 2024
Beim IT-Betrieb kommt es auf den Stil an: Zu langsam, und Ihr Unternehmen verpasst Marktchancen; zu schnell, und Sie transformieren Abläufe, die das Unternehmen nicht vollständig nutzen kann. Erfahren Sie, wie Sie durch die optimale Ausgewogenheit der IT-Funktionen eine leistungsstarke IT betreiben können – das Streben nach einer kontinuierlichen Verbesserung der Geschäftsergebnisse durch Technologie.
Blog

High-Performance-IT sorgt für eine ständige Verbesserung der Geschäftsergebnisse durch zielgerichtete Technologie

Matthew Guarini 22 April 2024
Erfahren Sie, wie Sie die Unternehmensleistung verbessern können, indem Sie die drei Kernprinzipien unseres Hochleistungs-IT-Modells mit einem von vier IT-Stilen in Einklang bringen.
Blog

Digitale Souveränität verändert den Cloud-Markt

Dario Maisto 19 April 2024
Die Angebote der Cloud-Anbieter zur digitalen Souveränität sind kompliziert und die Kunden müssen ihre Anforderungen an die digitale Souveränität und ihre Herangehensweise definieren.
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